Currently viewing the tag: "Twitter"

Will Your Sweepstakes Win You Committed Followers, or Fair-weather Fans?

On April 27, 2012 By

Last Friday, I caught tweets by two environmental reporters who seemed to cast a jaundiced eye on a sweepstakes launched by the Obama re-election campaign. The competition offers people that complete an online registration form the chance to win a ticket to a dinner attended by the president and hosted by George Clooney. [...]

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Sound Off Podcast: Social Media Privacy in the Workplace

On April 19, 2012 By

Sterling Communications Account Supervisor Scott Smith sits down for a chat with colleagues Tiffany Bryant, Jordan Hubert, and Lisette Rauwendaal, to discuss how many companies are increasingly evaluating potential job candidates, and current employees, by evaluating content on their Facebook, Twitter and other social network pages. In the wake of Continue Reading →

Pinterest: the Next Social Media Frontier

On March 1, 2012 By

By now most brands have (or at least attempted) a presence on Facebook and Twitter. And many companies have added sites such as Delicious, YouTube, Flickr and LinkedIn to their social media repertoire. But what new social medium has risen so quickly that it’s seen site visits increase [...]

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What Is the Media Predicting for 2012?

On December 2, 2011 By

It takes a brave soul to sit in front of a room of people and predict the future. Wednesday’s Media Predicts: 2012 event sponsored by the PRSA Silicon Valley gathered a constellation of stars in tech reporting to find out what Apple, Google, Facebook, Microsoft, and others may have in store for the [...]

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Social Media: The New Destination for Endorsements

On November 8, 2011 By

Elizabeth Olsen reminds you what film acting can be….

What movie critic said this? Wait, this endorsement actually comes from actor Alec Baldwin – in a tweet! And, the first time I saw this wasn’t even on Twitter, but in a print ad for the new movie, Martha Marcy May [...]

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Occupy: the Media

On October 20, 2011 By

Over the past few weeks, I have been watching the Occupy Movement stories with interest, and maybe a little annoyance, after having been harassed in Reno by a mob of Occupiers this past weekend. But whatever my personal view on this, I am grateful for the First Amendment, which grants us the rights [...]

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Out of Tune on Twitter

On September 13, 2011 By

Effective communication requires the ability to read a situation for social cues. I spent a good chunk of time over the weekend of September 11th watching the 9/11 commemoration ceremonies on TV and reading Twitter and Facebook posts related to the events. I was also witness to some ugly disagreements. When people hide [...]

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Would You Please Please Please Please Please Please Please Stop Talking?

On August 2, 2011 By

Social media is all about sharing. It offers many channels for those who like to talk about themselves and others, à la Mrs. Kravitz, the archetypal nosy neighbor on “Bewitched.” The person writing can’t see if his or [...]

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Evolution: The Social Media Age

On June 9, 2011 By

After devoting the majority of my last blog entry to vacillating between praise and criticism of the evolution of PR into what I defined as PR 1.5, I started thinking about one of the key elements that is facilitating that (r)evolution – social media.

I should say that early on in [...]

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The Viral Campaign Your Viral Campaign Could Smell Like

On July 16, 2010 By

The Viral Campaign Your Viral Campaign Could Smell Like: Karianne Stinson of Sterling Communications shares her four tips to Old Spice up your brand.

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Fresh Ideas from Social Fresh Portland

On April 1, 2010 By

I was lucky enough to
win a ticket to the Social Fresh
conference in Portland on March 29. This conference is different than many I’ve
attended previously as it features people working in the trenches and highlights
what they do in social media day to day. Sure, there was [...]

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Happy TweetsGiving!

On November 25, 2009 By

What is Thanksgiving all about? Is it about stuffing yourself until you’re sure you’re going to explode, but instead you just go take a nap? Or maybe Thanksgiving is about the football – rooting and cheering for your favorite team until your voice is hoarse or playing your own game [...]

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Embracing the Evolution of the PR Industry

On July 27, 2009 By

As we approach Sterling’s 20th anniversary at the end of August (BTW, how did THAT happen?), I’ve been reflecting on how PR has changed in the past two decades. For your reading enjoyment, here’s a quick look at the stark differences between PR in 1989 and PR in 2009:

1989:

Press releases were [...]

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