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We’ve been gearing up for the upcoming co-located Intersolar and SEMICON trade shows, taking place at San Francisco’s Moscone Center this week, July 12-14. I’ve spent a lot of time reviewing the websites of exhibiting companies and it’s [...]

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This article is part of an occasional series where Sterling Communications examines PR efforts that have missed the mark, and posits how things could have been done differently.

Why It’s Important to Set Expectations for Off-Site Media Meetings

To the dismay of trade show and conference organizers, there’s a growing [...]

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