Currently viewing the tag: "social media analytics"

Running “Deep,” Instead of Running Away

On December 22, 2011 By

“Chevy Runs Deep”

When GM auto company Chevrolet introduced this new slogan late last year, few knew exactly what it meant. According to Chevy’s advertising agency – Goodby, Silverstein & Partners – “Chevy Runs Deep” is meant to be used in such a way that it will solve past marketing problems faced by the [...]

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The Science of Social Media

On June 7, 2011 By

As PR practitioners, most of us would describe our craft as more art than science. That's because every company, every brand is different, and there's no such thing as a formulaic "one size fits all" approach. That said, many influencers in the social media world have attempted to do just that – with claims that [...]

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