Currently viewing the tag: "social media analytics"

How Social Media Became THE Destination for Election 2012 Predictions and PR Lessons

On November 7, 2012 By

The 2008 US Presidential Election may have been referred to as the “social media election” but that was then, and this year’s election campaign season was unlike any before it.

Four years ago, 1.8 million tweets were sent on Election Day. But now, in 2012, there [...]

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Running “Deep,” Instead of Running Away

On December 22, 2011 By

“Chevy Runs Deep”

When GM auto company Chevrolet introduced this new slogan late last year, few knew exactly what it meant. According to Chevy’s advertising agency – Goodby, Silverstein & Partners – “Chevy Runs Deep” is meant to be used in such a way that it will solve past marketing problems faced [...]

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The Science of Social Media

On June 7, 2011 By

As PR practitioners, most of us would describe our craft as more art than science. That's because every company, every brand is different, and there's no such thing as a formulaic "one size fits all" approach. That said, many influencers in the social media world have attempted to do just that – with claims that [...]

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