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When Universal Orlando went to unveil The Wizarding World of Harry Potter in 2007, they didn’t take out a $10,000,000 Super Bowl Ad or even a $10,000 Google PPC ad campaign. Instead, Cindy Gordon, VP of Marketing at the Orlando resort, did what is becoming more and more common these days to [...]Continue Reading →
Public relations — at least to our high-tech and cleantech clients — has grown far beyond press releases about new products, [...]Continue Reading →
On November 15, 2012 By admin
More and more, businesses are seeing the value of content marketing as an advertising tool and a way to position themselves as thought leaders in their respective industries. Content is the currency of the web. Buyers need content [...]Continue Reading →
I have long considered the concept of agile engagement, and what it means to me as a PR professional increasingly moving into the social media realm. As time goes on, it becomes a larger part of my day-to-day role. So, it was with great interest that I listened in on a recent PR [...]Continue Reading →
As if there weren’t already enough ambiguity in our line of work (seriously, how many times have friends or family members asked you, “so, what do you do, exactly?”), PR has evolved so much over recent years that PR professionals themselves are hotly debating what exactly defines this profession nowadays.
While our job [...]Continue Reading →
I had the opportunity to attend the MediaBistro Social Media Optimization Conference (SMOC) in San Francisco earlier this week.
The show was full of sound bytes, excellent social media tips and some sharp strategies for linking digital strategy to social and PR efforts.
Conference discussions provided interesting perspectives on social media, by [...]Continue Reading →
The scope of good public relations is broadening and morphing. However, there will always be a place for certain aspects of the business. Finding new [...]Continue Reading →
Media consumption is changing. Look no further than the New York Times recent announcement that they will begin charging for content as proof. No longer can stale advertising models support quality content.
So where is your audience getting their news? Despite paywalls, the answer is still: the Web.
About Our Fine Weblog
Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
Topics of InterestAmazon apple attensity black Friday brand branding CES crisis communications Cyber Monday digital media Facebook Google+ Hemingway journalism LinkedIn marketing media media relations Microsoft Netflix pitching PR PR agencies press releases PR firms public relations rebranding reputation Search Engine Optimization Seattle SEO Small Business Saturday social media social media analytics solar Sterling Communications steve jobs Super Bowl technology trade show Twitter Web 2.0 web design writing YouTube
Sterling Tweets@sterlingpr: RT @DrRyo: Vibrating shoes use #GPS technology to direct #blind travelers http://t.co/8HWkANiYZz 18 hours@sterlingpr: .@larrymagid, from the same poll, 12% of teens don’t know whether their tweets are public or private. 1 day@sterlingpr: Big line forming for @MicroStrategy CEO Michael Saylor’s book signing! #ctia13 #MobileWave http://t.co/aE7w7k9Pk4 1 day@sterlingpr: Jim Donald, former Starbucks CEO, at #MedalliaBPF: Rocket science, brain surgery, nuclear physics—none as tough as dealing with people. 5 days
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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