Currently viewing the tag: "SEO"

On LinkedIn’s 10th birthday – 10 tips to optimize your page

On May 8, 2013 By

It’s hard to believe that everyone’s favorite professional networking site is celebrating its 10th birthday. But, unlike your probably awkward 10-year old tripping over their own feet and trying to figure out who they want to be when they grow up, LinkedIn –at 225 million users– has firmly established its place in the social media [...]

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Extending Your PR Reach With Targeted Keywords

On January 9, 2013 By

When Universal Orlando went to unveil The Wizarding World of Harry Potter in 2007, they didn’t take out a $10,000,000 Super Bowl Ad or even a $10,000 Google PPC ad campaign. Instead, Cindy Gordon, VP of Marketing at the Orlando resort, did what is becoming more and more common these days to [...]

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When is public relations more than PR?

On December 19, 2012 By

Public relations has been at the heart of Sterling Communications since our founding in 1989. Relating to the public, in case it hasn’t become obvious this decade, requires far more than mere “PR.”

Public relations — at least to our high-tech and cleantech clients — has grown far beyond press releases about new products, [...]

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8 Steps to Optimize Your Content for Search and Social

On November 15, 2012 By

“Advertising is just renting the space. Content marketing is owning it.” — Arnie Kuenn

More and more, businesses are seeing the value of content marketing as an advertising tool and a way to position themselves as thought leaders in their respective industries. Content is the currency of the web. Buyers need content [...]

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Agile Engagement, from the Mouths of the Experts

On July 19, 2012 By

I have long considered the concept of agile engagement, and what it means to me as a PR professional increasingly moving into the social media realm. As time goes on, it becomes a larger part of my day-to-day role.  So, it was with great interest that I listened in on a recent PR [...]

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What is Integrated Marketing?

On June 29, 2012 By

As if there weren’t already enough ambiguity in our line of work (seriously, how many times have friends or family members asked you, “so, what do you do, exactly?”), PR has evolved so much over recent years that PR professionals themselves are hotly debating what exactly defines this profession nowadays.

While our job [...]

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Can SEO Be Used as a Weapon?

On August 11, 2011 By

According to a recent Wired article, yes, it can. 

In the article, author David Kravets points to a website called florida.arrests.org, which functions solely for the purpose of posting Florida mug shots (available via public record, thanks to Florida’s [...]

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Tips From The Frontline at #SMOC

On May 26, 2011 By

I had the opportunity to attend the MediaBistro Social Media Optimization Conference (SMOC) in San Francisco earlier this week.

The show was full of sound bytes, excellent social media tips and some sharp strategies for linking digital strategy to social and PR efforts.

Conference discussions provided interesting perspectives on social media, by [...]

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Using SEO In “Traditional” PR Efforts

On May 10, 2011 By

The more  things change, the more they stay the same. While this truism can be applied broadly, today, that phrase will apply to public relations.

The scope of good public relations is broadening and morphing. However, there will always be a place for certain aspects of the business. Finding new [...]

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Does Your Content Match Reader Habits?

On April 26, 2011 By

Media consumption is changing. Look no further than the New York Times recent announcement that they will begin charging for content as proof. No longer can stale advertising models support quality content.
So where is your audience getting their news? Despite paywalls, the answer is still: the Web.

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How to Make PR Efforts Pay Off for SEO

On June 28, 2010 By

The public relations industry is evolving. Social media and content generation are increasing as tools of the trade. Media relations efforts are still the single most important part of the business, but the contraction of media has forever altered media identities and roles.
This is because of the rise of a “Social Internet”. This new way of communicating has changed what a communications professional does – but the news release has remained an important staple of any good public relations effort.

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