Currently viewing the tag: "Search Engine Optimization"

8 Steps to Optimize Your Content for Search and Social

On November 15, 2012 By

“Advertising is just renting the space. Content marketing is owning it.” — Arnie Kuenn

More and more, businesses are seeing the value of content marketing as an advertising tool and a way to position themselves as thought leaders in their respective industries. Content is the currency of the web. Buyers need content [...]

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Tips From The Frontline at #SMOC

On May 26, 2011 By

I had the opportunity to attend the MediaBistro Social Media Optimization Conference (SMOC) in San Francisco earlier this week.

The show was full of sound bytes, excellent social media tips and some sharp strategies for linking digital strategy to social and PR efforts.

Conference discussions provided interesting perspectives on social media, by [...]

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Does Your Content Match Reader Habits?

On April 26, 2011 By

Media consumption is changing. Look no further than the New York Times recent announcement that they will begin charging for content as proof. No longer can stale advertising models support quality content.
So where is your audience getting their news? Despite paywalls, the answer is still: the Web.

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