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Currently viewing the tag: "public relations"
On March 22, 2013 By Amanda Hoffman
Yesterday marked the 7th anniversary of the first tweet. For a service that was initially met with much skepticism (why does the world care that I’m eating a sandwich?), Twitter has steadily become a necessary PR tool, taking its place alongside (or in some industries, ahead of) the traditional [...]Continue Reading →
Working three part-time jobs while attending college and participating in a Division I women’s rowing team is not necessarily living “the dream.” I worked remotely in public relations for two separate companies, while also working in catering at school. One might think, “Wow, this girl must really need the money.” But the [...]Continue Reading →
Last week, the Washington Technology Industry Association (WTIA), a Sterling client, hosted their annual “Predictions” event – bringing together some of the brightest minds in the Seattle tech industry to get their take on what trends and events defined the previous year — and what will be big in the coming [...]Continue Reading →
It never occurred to me how much being in a sorority actually prepared me for a career in public relations until we did an internal professional development session around new-business pitches. I found [...]Continue Reading →
Happy New Year! As we head into what will inevitably be an exciting 2013, it’s interesting to sit back and reflect on some of the most notorious events of 2012 that caught our attention, and the lessons we’ve learned from each…
In January, just in time for Martin Luther King Day, many visitors to the [...]Continue Reading →
As 2013 approaches, many of us find ourselves resolving to do things that better our lives – exercise regularly; eat only locally grown and seasonal veggies; get outdoors more; find our inner Zen – and of course, the age-old improve professional development.
In line with this last resolution, the phrase, “work smarter, [...]Continue Reading →
Public relations — at least to our high-tech and cleantech clients — has grown far beyond press releases about new products, [...]Continue Reading →
There’s a lot to be said in favor of the rise of new media and the democratization of journalism. We get our news from more sources, with a greater variety of perspectives, than ever before. We get it faster, if not always more accurately, than we [...]Continue Reading →
A very snarky and entertaining restaurant review made the rounds yesterday. It was composed entirely of questions for the restaurant owner, and contained gems like the following:
“Did panic grip your soul as you stared into the whirling hypno wheel of the menu, where adjectives and nouns spin in a crazy vortex?”
“And [...]Continue Reading →
Last week, Washington State University football coach Mike Leach publicly banned his players from using Twitter. When asked what prompted the decision, the notoriously blunt coach’s reply was, “Because I decided to, that’s what prompted that.”
Now, as a WSU alumna and die-hard Cougar football fan, far be it [...]Continue Reading →
Gap, Inc. neatly sidestepped a potential PR nightmare last week when it pulled a controversial T-shirt from its stores. Native American groups pointed out that the T-shirt printed with the slogan “Manifest Destiny” celebrated a belief espoused by 19th century American settlers that served as justification [...]Continue Reading →
At $100 – $120K a pop, a promoted hashtag is a terrible thing to screw up. Yet, it happens more often than you might think. Companies start out with the well-intentioned idea of promoting a benefit of their brand, only to have their hashtag “hijacked” by tweeps sharing negative sentiments, usually driving more engagement and [...]Continue Reading →
From time to time, I like to do some soul-searching on my career and profession to date, in which I consider my current role, and how it has evolved since I jumped into the business in the late 90s — has it ALREADY been THAT long??
I guess I should preface this with the following: [...]Continue Reading →
You can never be too prepared when it comes to crisis management. Now more than ever, it’s important for organizations to have a communication plan in place to control and effectively respond to a crisis or potential crisis situation as quickly as possible. You only have to look at the recent Continue Reading →
On September 28, 2012 By Amanda Hoffman
Google’s autocomplete feature has long been a source of convenience – and sometimes shock and amusement. On the practical side, it’s so easy to just type in a couple words or even a few letters and select the result that matches your query. After all, if you’re looking for an answer to [...]Continue Reading →
Last July, my colleague, Scott, wrote about the Netflix debacle with their unexpected pricing change and the brouhaha that ensued.
Netflix’s 60-percent pricing increase on their DVD streaming service left customers feeling confused and betrayed, resulting in hundreds of thousands more subscribers jumping ship than the company originally [...]Continue Reading →
We’ve all heard time and time again that in marketing, “Content is King.” Here rather, content is [insert your favorite superhero].
At last week’s Digital Marketing Conference, keynote speakers Brian Clark and Sonia Simone touched on important points to remember when creating content for brands. The conference, which focused on [...]Continue Reading →
Editor’s note: the following post is an example of the logistical challenges of managing a large scale event and is not a political endorsement.
Bringing a carefully planned event together, large or small, public or private, involves a number of challenges, and a great deal of patience. However, when things change at the last minute, [...]Continue Reading →
On-camera interviews can be nerve-wracking for even the most seasoned spokesperson. In addition to speaking to your audience and staying on message (which Sterling’s Dave Gifford addressed in his last blog post), on-camera interviewees must also be mindful of nonverbal communication, appearance and posture among other things. Following are 10 tips [...]Continue Reading →
On August 29, 2012 By Chris Warfield
I like the phrase “growing your Twitter followers,” because it gives me a mental image of a social-media farmer cultivating a new crop of followers — carefully watering and fertilizing them with the right amount of content and engagement. Admittedly, this image is silly, and probably created by too much caffeine and [...]Continue Reading →
On August 23, 2012 By Jordan Hubert
While comedian Chris Rock –who told that joke over a decade ago– is still right today with flying cars and living in space not realities yet, one movie’s future technology that seemed largely impossible [...]Continue Reading →
On August 9, 2012 By David Gifford
Amidst unparalleled worldwide media attention, some of the athletes of the London 2012 Olympic games have been sending misguided Tweets, giving awkward interviews, and appearing on camera totally unprepared. These gold-medal media gaffes have proven that while some people are natural-born athletes, few are natural-born spokespeople.
Last week we took a look at some of [...]Continue Reading →
On August 1, 2012 By Kallie Bullock
Editor’s note: Welcome to Kallie Bullock, Sterling’s newest account coordinator. Kallie comes to us from Santa Clara University, where she recently earned her Bachelor of Commerce in Business, Marketing and English. Here, in her own words, Kallie talks about what led her to practicing tech PR at Sterling Communications.Continue Reading →
Few businesses would argue against having a presence on social media. Unfortunately, far too many organizations — even in high-tech or cleantech industries — treat social media as a marketing afterthought. How do we know? In new business meetings over the past [...]Continue Reading →
As if there weren’t already enough ambiguity in our line of work (seriously, how many times have friends or family members asked you, “so, what do you do, exactly?”), PR has evolved so much over recent years that PR professionals themselves are hotly debating what exactly defines this profession nowadays.
While our job [...]Continue Reading →
Editor’s note: Welcome to Dave Gifford, Sterling’s newest account associate. Dave brings a unique background in politics, and nonprofits. Here, in his own words, he recounts his previous experience and how he came to work in tech PR at Sterling.
Much like my colleague, Jennifer Kincaid, I can’t say I ever knew upfront [...]Continue Reading →
Editor’s note: Welcome to Jenn Kincaid, Sterling’s newest account executive. Jenn’s brings to Sterling a background in journalism, writing about child welfare institutions in China. Here, Jenn recounts her previous experience and how she found herself at Sterling. Welcome, Jenn!
If you had asked me, say, 10 years ago if I would end [...]Continue Reading →
About Our Fine Weblog
Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
Topics of InterestAmazon apple attensity black Friday brand branding CES crisis communications Cyber Monday digital media Facebook Google+ Hemingway journalism LinkedIn marketing media media relations Microsoft Netflix pitching PR PR agencies press releases PR firms public relations rebranding reputation Search Engine Optimization Seattle SEO Small Business Saturday social media social media analytics solar Sterling Communications steve jobs Super Bowl technology trade show Twitter Web 2.0 web design writing YouTube
Sterling Tweets@sterlingpr: Jim Donald, former Starbucks CEO, at #MedalliaBPF: Rocket science, brain surgery, nuclear physics—none as tough as dealing with people. 9 hours@sterlingpr: RT @kawika: Look what @marianneoconnor found in her desk http://t.co/MM0iX1DkEG as @sterlingpr preps for our office makeover. (via @weswarf… 1 day@sterlingpr: Wild Cards: https://t.co/t7emhITsbe A small sampling of business cards from previous and prospective #PR clients — in one Vine. 1 day@sterlingpr: Baskin Robbins, Tostitos, FedEx, Amazon and many others have subliminal messages in their corporate logos: http://t.co/l9kcYjnTDg 1 day
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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