Currently viewing the tag: "PR firms"

PR for the PR Industry, Part II: Social Media

On October 13, 2011 By

Recently, my colleague Scott Smith blogged about how the PR industry itself could sometimes use a little PR. Today’s topic focuses on a related issue: social media for the PR industry.

As PR professionals, social media is becoming an increasingly larger part of our job, especially since nearly everyone is [...]

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Sterling’s New Seattle Digs

On September 27, 2011 By

You’ve probably noticed that the Sterling Communications website and blog have a new look and feel. What you might not know is that our physical Seattle office does as well. After six years in our downtown location, the Seattle team has officially settled into our new digs in Seattle’s [...]

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Client Relationships: Working in Harmony

On May 3, 2011 By

With a professional history that includes both agency and in-house communications positions, I’ve come to appreciate both perspectives, including the unique challenges each position faces, and what it takes to make a client-agency relationship work.

As an in-house communications professional, I’ve managed a variety of external PR agencies: large, small and with [...]

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