Currently viewing the tag: "PR agencies"

This is a Mad Men’s World: 6 Lessons from Don Draper for Agency Life

On March 23, 2012 By

I am obsessed with the world of Sterling Cooper Draper Pryce. I even dressed up as an SCDP secretary for a Halloween party (and won third prize). In preparation for the fifth season of “Mad Men” beginning this Sunday night on AMC, I’ve watched the episodes again and despite [...]

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PR for the PR Industry, Part II: Social Media

On October 13, 2011 By

Recently, my colleague Scott Smith blogged about how the PR industry itself could sometimes use a little PR. Today’s topic focuses on a related issue: social media for the PR industry.

As PR professionals, social media is becoming an increasingly larger part of our job, especially since nearly everyone is [...]

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Client Relationships: Working in Harmony

On May 3, 2011 By

With a professional history that includes both agency and in-house communications positions, I’ve come to appreciate both perspectives, including the unique challenges each position faces, and what it takes to make a client-agency relationship work.

As an in-house communications professional, I’ve managed a variety of external PR agencies: large, small and with [...]

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