Currently viewing the tag: "PR agencies"

This is a Mad Men’s World: 6 Lessons from Don Draper for Agency Life

On March 23, 2012 By

I am obsessed with the world of Sterling Cooper Draper Pryce. I even dressed up as an SCDP secretary for a Halloween party (and won third prize). In preparation for the fifth season of “Mad Men” beginning this Sunday night on AMC, I’ve watched the episodes again and despite the lack of surprise, [...]

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PR for the PR Industry, Part II: Social Media

On October 13, 2011 By

Recently, my colleague Scott Smith blogged about how the PR industry itself could sometimes use a little PR. Today’s topic focuses on a related issue: social media for the PR industry.

As PR professionals, social media is becoming an increasingly larger part of our job, especially since nearly everyone is a [...]

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Client Relationships: Working in Harmony

On May 3, 2011 By

With a professional history that includes both agency and in-house communications positions, I’ve come to appreciate both perspectives, including the unique challenges each position faces, and what it takes to make a client-agency relationship work.

As an in-house communications professional, I’ve managed a variety of external PR agencies: large, small and with [...]

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