Currently viewing the tag: "pitching"

So, You Want Client Coverage?

On March 26, 2013 By

International Data Group (IDG) is the world’s leading technology media, events and research company. IDG’s brand reaches an audience of more than 280 million technology buyers in 97 countries. So when IDG’s managing news editor, Nancy Weil, offered insight into connecting with their influencers, you bet our ears perked up.

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Beyond the Five Ws

On February 7, 2013 By

My career in the newspaper business began like that of any other cub reporter, with the requisite no-nonsense editor who drilled into me the importance of the facts –just the facts – derived from a simple but powerful set of questions known as the five Ws. You’re familiar with them, I’m sure, [...]

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How Sorority Life Prepared Me for PR

On January 11, 2013 By

Haha, super funny. Now that you’ve got those underwear-around-the-ankles jokes out of the way, can we move on?

Great.

It never occurred to me how much being in a sorority actually prepared me for a career in public relations until we did an  internal professional development session around new-business pitches. I found [...]

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People – The Forgotten Element of Technology

On August 30, 2012 By

“People are the forgotten element of technology.” – Ina Fried

At Tuesday’s PRSA In The Newsroom: AllThingsD event hosted at Facebook headquarters in Menlo Park, mobile reporter Ina Fried reminded us PR folk in the audience that people are still the most important, and overlooked, aspect of the technological bubble that [...]

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How to Build Lasting Relationships with the Media

On November 4, 2011 By

While social media is a great tool for disseminating information quickly to a lot of people, it also fuels our gotta have everything and gotta have it now attitude. Remember back when Web pages took a minute or more to load? Now if it takes more than a few seconds we grow [...]

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Pitching in the 21st Century

On July 5, 2011 By

The days of hammering the phones to book meetings with reporters may not be long gone just yet, but they are dwindling. While the Internet and email have made our lives easier, they have also given us more ways to approach the media. Pitching reporters through email is nothing new, and today, most journalists and [...]

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