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Currently viewing the tag: "Netflix"
Happy New Year! As we head into what will inevitably be an exciting 2013, it’s interesting to sit back and reflect on some of the most notorious events of 2012 that caught our attention, and the lessons we’ve learned from each…
In January, just in time for Martin Luther King Day, many visitors to the [...]
Continue Reading →We’ve written about Netflix a few times on this blog. Beginning in July 2011 with their poor execution in communicating a major pricing structure change, it seems this former media darling has been on a downward spiral in the news ever since. And their stock performance [...]
Continue Reading →Last July, my colleague, Scott, wrote about the Netflix debacle with their unexpected pricing change and the brouhaha that ensued.
Netflix’s 60-percent pricing increase on their DVD streaming service left customers feeling confused and betrayed, resulting in hundreds of thousands more subscribers jumping ship than the company originally [...]
Continue Reading →Like the Bob Dylan album title suggests, often the best move to make when all else fails is to go back to basics and return “home” to what made you great to begin with. Stemming from a recent blog entry of mine highlighting Twinings Tea Company’s abrupt revamping and then [...]
Continue Reading →In my line of work, a huge part of my role is disseminating material company news to the largest audience possible. (For those not familiar with the term, “material news” is a public company’s news that might affect the value of its securities or influence investors’ decisions). So, when working with these companies, [...]
Continue Reading →Netflix’ stock price, brand value and customer goodwill all seem to be tanking after the announced split of its video streaming and mail-order DVD businesses. Not only are most vocal customers unhappy [...]
Continue Reading →Sometimes making a decision and apologizing for it later can really backfire on you. Sometimes, it really IS better to ask permission first.
This concept really hit home for me when Netflix came out with its surprise announcement that it would be separating its streaming and DVD rental services, and thereby abandoning the [...]
Continue Reading →About Our Fine Weblog
Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
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Sterling Tweets
@sterlingpr: Jim Donald, former Starbucks CEO, at #MedalliaBPF: Rocket science, brain surgery, nuclear physics—none as tough as dealing with people. 2 days@sterlingpr: RT @kawika: Look what @marianneoconnor found in her desk http://t.co/MM0iX1DkEG as @sterlingpr preps for our office makeover. (via @weswarf… 3 days@sterlingpr: Wild Cards: https://t.co/t7emhITsbe A small sampling of business cards from previous and prospective #PR clients — in one Vine. 3 days@sterlingpr: Baskin Robbins, Tostitos, FedEx, Amazon and many others have subliminal messages in their corporate logos: http://t.co/l9kcYjnTDg 3 days@sterlingpr: Spring cleaning during renovations of our SV office. Recognize any of these blasts from the past? https://t.co/vDnrOyjgcy (via @weswarfield) 3 days
Sterling Awards
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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