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Currently viewing the tag: "Netflix"
Like the Bob Dylan album title suggests, often the best move to make when all else fails is to go back to basics and return “home” to what made you great to begin with. Stemming from a recent blog entry of mine highlighting Twinings Tea Company’s abrupt revamping and then reappearance [...]
Continue Reading →In my line of work, a huge part of my role is disseminating material company news to the largest audience possible. (For those not familiar with the term, “material news” is a public company’s news that might affect the value of its securities or influence investors’ decisions). So, when working with these companies, it [...]
Continue Reading →Netflix’ stock price, brand value and customer goodwill all seem to be tanking after the announced split of its video streaming and mail-order DVD businesses. Not only are most vocal customers unhappy with the changes, but [...]
Continue Reading →Sometimes making a decision and apologizing for it later can really backfire on you. Sometimes, it really IS better to ask permission first.
This concept really hit home for me when Netflix came out with its surprise announcement that it would be separating its streaming and DVD rental services, and thereby abandoning the $9.99 [...]
Continue Reading →About Our Fine Weblog
Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
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Sterling Tweets
@sterlingpr: .@GaggleAMP offers 5 Tips That Will Make Your Tweets Sing from the rooftops: http://t.co/97jKyVVh 5 hours@sterlingpr: And on good customer experience! RT @sramana Great business are built on products, NOT just powerpoints. @1Mby1M: http://t.co/G8CQk0m0 #cem 8 hours@sterlingpr: Byzantine infographic showing the “crowded” marketplace in #socialmedia #marketing: http://t.co/vhGDzNdJ What an understatement! 9 hours@sterlingpr: HP may “restructure” as many as 30,000 jobs http://t.co/bB5uvqQk. Ouch. @sterlingpr is hiring #PR pros, if that helps http://t.co/J8VRF2tR 9 hours@sterlingpr: Good ed-op in the @sfchronicle & smart way for @FirelightFnd to get into the media conversation on the #FacebookIPO http://t.co/TLzfS4Yp 9 hours
Sterling Awards
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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