Currently viewing the tag: "media"

12 Media Training Tips to Master the Art of the Interview

On November 13, 2012 By

Last month, I offered some insight on crisis communications and the importance for organizations to have a plan in place to control and effectively respond to a crisis as quickly as possible. Seems only fitting that this month I discuss the value of media training since the two go hand-in-hand. [...]

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On V-E Day, Four Lessons from a WWII News Embargo

On May 8, 2012 By

Today is the 67th anniversary of the official end of hostilities in the European theater of World War II. The unconditional surrender of Germany was announced on May 8, 1945.

The Associated Press correspondent who filed his V-E Day report on May 8 — a full day before competing [...]

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How to Build Lasting Relationships with the Media

On November 4, 2011 By

While social media is a great tool for disseminating information quickly to a lot of people, it also fuels our gotta have everything and gotta have it now attitude. Remember back when Web pages took a minute or more to load? Now if it takes more than a few seconds we grow [...]

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Pitching in the 21st Century

On July 5, 2011 By

The days of hammering the phones to book meetings with reporters may not be long gone just yet, but they are dwindling. While the Internet and email have made our lives easier, they have also given us more ways to approach the media. Pitching reporters through email is nothing new, and today, most journalists and [...]

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