Currently viewing the tag: "marketing"

Will Your Sweepstakes Win You Committed Followers, or Fair-weather Fans?

On April 27, 2012 By

Last Friday, I caught tweets by two environmental reporters who seemed to cast a jaundiced eye on a sweepstakes launched by the Obama re-election campaign. The competition offers people that complete an online registration form the chance to win a ticket to a dinner attended by the president and hosted by George Clooney. [...]

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Hunting the Creative

On April 11, 2012 By

Here at Sterling Communications, we’re always discussing creative communications, be it advertisements, PR campaigns, media responses and the like. And, since we’ve recently joined the social media phenomenon that is Pinterest, we figured, what better place to share the creative campaigns we come across? Add a little friendly competition to the [...]

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Pinterest: the Next Social Media Frontier

On March 1, 2012 By

By now most brands have (or at least attempted) a presence on Facebook and Twitter. And many companies have added sites such as Delicious, YouTube, Flickr and LinkedIn to their social media repertoire. But what new social medium has risen so quickly that it’s seen site visits increase [...]

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The “Big Yellow Taxi” of Marketing

On September 6, 2011 By

Don’t it always seem to go, that you don’t know what you’ve got ‘til it’s gone?

These immortal lyrics from Joni Mitchell’s classic song, “Big Yellow Taxi,” must be on the minds of Twinings Tea Company Ltd executives and customers alike. Following a revamping of its original 1831 Earl Grey tea blend with a [...]

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Hung up on social media ROI? What about the cost of NOT using social media?

On March 12, 2010 By

Last week I had the privilege of leading one of the working group discussions at PR + Marketing Camp here in Seattle along with Jeff Sandquist of Microsoft's Channel 9. A major topic of the day was social media ROI.  

Even though a Continue Reading →

All I want for Christmas…is Apple’s new tablet

On November 17, 2009 By

Apple has done it once again; piqued my interest before the new product is on the market. No, I don't know exactly when to expect it or even what it will cost, but, darn it, I want one. Yes, we have a Kindle 2 in our house and it even gets lots [...]

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Living inside a (tech) bubble

On May 29, 2008 By

[T]he buzz words we throw around in rarified tech circles usually don’t matter to end users. They just want to do cool and interesting stuff. They could care less about the underlying technology or how we as marketers try to brand it.

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