Currently viewing the tag: "marketing"

Amex Small Business Saturday – a Stroke of CSR and Marketing Genius

On November 21, 2012 By

American Express Small Business Saturday is a fantastic idea, and as this year’s Small Business Saturday approaches, American Express deserves some special recognition. They have successfully created an amazing all-in-one corporate social responsibility / marketing program that absolutely hits the nail on the head in appealing to both America’s hope for a [...]

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What Groundhog Day Taught Me About Public Relations

On August 1, 2012 By

Editor’s note: Welcome to Kallie Bullock, Sterling’s newest account coordinator. Kallie comes to us from Santa Clara University, where she recently earned her Bachelor of Commerce in Business, Marketing and English. Here, in her own words, Kallie talks about what led her to practicing tech PR at Sterling Communications.

A recent graduate [...]

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7 Business Books Worth Reading

On July 10, 2012 By

Remember books, those things that hold about 15 tweets to a page? Here at Sterling Communications, even as we move to 400-word press releases and 600-word blog posts, we believe there continues to be value in the long written form. A newspaper or magazine article sometimes can’t contain all the ideas and case studies the [...]

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Will Your Sweepstakes Win You Committed Followers, or Fair-weather Fans?

On April 27, 2012 By

Last Friday, I caught tweets by two environmental reporters who seemed to cast a jaundiced eye on a sweepstakes launched by the Obama re-election campaign. The competition offers people that complete an online registration form the chance to win a ticket to a dinner attended by the president and [...]

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Hunting the Creative

On April 11, 2012 By

Here at Sterling Communications, we’re always discussing creative communications, be it advertisements, PR campaigns, media responses and the like. And, since we’ve recently joined the social media phenomenon that is Pinterest, we figured, what better place to share the creative campaigns we come across? Add a little friendly competition to [...]

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Pinterest: the Next Social Media Frontier

On March 1, 2012 By

By now most brands have (or at least attempted) a presence on Facebook and Twitter. And many companies have added sites such as Delicious, YouTube, Flickr and LinkedIn to their social media repertoire. But what new social medium has risen so [...]

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The “Big Yellow Taxi” of Marketing

On September 6, 2011 By

Don’t it always seem to go, that you don’t know what you’ve got ‘til it’s gone?

These immortal lyrics from Joni Mitchell’s classic song, “Big Yellow Taxi,” must be on the minds of Twinings Tea Company Ltd executives and customers alike. Following a revamping of its original 1831 Earl Grey tea [...]

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Hung up on social media ROI? What about the cost of NOT using social media?

On March 12, 2010 By

Last week I had the privilege of leading one of the working group discussions at PR + Marketing Camp here in Seattle along with Jeff Sandquist of Microsoft's Channel 9. A major topic of the day was social media ROI.  

Even though [...]

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All I want for Christmas…is Apple’s new tablet

On November 17, 2009 By

Apple has done it once again; piqued my interest before the new product is on the market. No, I don't know exactly when to expect it or even what it will cost, but, darn it, I want one. Yes, we have a Kindle 2 in our house and it [...]

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Living inside a (tech) bubble

On May 29, 2008 By

[T]he buzz words we throw around in rarified tech circles usually don’t matter to end users. They just want to do cool and interesting stuff. They could care less about the underlying technology or how we as marketers try to brand it.

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