Currently viewing the tag: "Facebook"

The Human Aspect of Social Media and Guidelines for Handling a Crisis

On April 18, 2013 By

Watching the aftermath of the Boston Marathon tragedy really hit home for me. Boston was  the place I called home for 11 years. I have family and close friends who live there. As a proud graduate of Boston University, I remember enjoying sunny afternoons on Patriots’ Day cheering on the valiant runners as [...]

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Lessons Learned from the Super Bowl: Knowing the WHY Behind a Campaign’s Success

On February 5, 2013 By

Anyone who watched Sunday’s Super Bowl doesn’t have to look much further than the power outage to find the WHY behind the Niners’ much-needed-but-not-quite-enough momentum. Yet, finding the WHY behind the advertising campaigns that worked requires a deeper look.

In Twitter We Trust

Sorry, O’Doyle, but Twitter rules! [...]

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2012′s Most Notorious Events

On January 3, 2013 By

Happy New Year! As we head into what will inevitably be an exciting 2013, it’s interesting to sit back and reflect on some of the most notorious events of 2012 that caught our attention, and the lessons we’ve learned from each…

In January, just in time for Martin Luther King Day, many visitors to the [...]

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How Social Media Became THE Destination for Election 2012 Predictions and PR Lessons

On November 7, 2012 By

The 2008 US Presidential Election may have been referred to as the “social media election” but that was then, and this year’s election campaign season was unlike any before it.

Four years ago, 1.8 million tweets were sent on Election Day. But now, in 2012, there [...]

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Why Social Media Doesn’t Begin and End with Sales

On September 5, 2012 By

I’m still shocked every time I hear social media managers talk about measuring ROI based on new sales. I wasn’t aware that Facebook and Twitter were sales tools. That’s not to say that they can’t help generate more leads, but if you’re looking for a quick fix, you’re in the wrong place. [...]

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People – The Forgotten Element of Technology

On August 30, 2012 By

“People are the forgotten element of technology.” – Ina Fried

At Tuesday’s PRSA In The Newsroom: AllThingsD event hosted at Facebook headquarters in Menlo Park, mobile reporter Ina Fried reminded us PR folk in the audience that people are still the most important, and overlooked, aspect of the technological bubble that [...]

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11 Tips to Bore People Stupid Using Social Media

On July 13, 2012 By

I think we’re well past the point of convincing companies they should maintain a presence on popular social media sites. There’s even consensus that companies should attempt to be strategic about their efforts by mapping their tactics to corporate goals. However, there still seems to be debate on whether it’s OK for companies [...]

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Facebook Is Not a Free Lunch

On June 26, 2012 By

I am not a Facebook customer. I am a Facebook user. That’s a distinction that many of the 900 million people with profiles on the site seem to forget. Facebook’s customers are the companies that pay to advertise on the site. We, the great unwashed 900M, are Facebook’s by-product that they serve up to advertisers [...]

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Sound Off Podcast: Social Media Privacy in the Workplace

On April 19, 2012 By

Sterling Communications Account Supervisor Scott Smith sits down for a chat with colleagues Tiffany Bryant, Jordan Hubert, and Lisette Rauwendaal, to discuss how many companies are increasingly evaluating potential job candidates, and current employees, by evaluating content on their Facebook, Twitter and other social network pages. In [...]

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Pinterest: the Next Social Media Frontier

On March 1, 2012 By

By now most brands have (or at least attempted) a presence on Facebook and Twitter. And many companies have added sites such as Delicious, YouTube, Flickr and LinkedIn to their social media repertoire. But what new social medium has risen so [...]

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What Is the Media Predicting for 2012?

On December 2, 2011 By

It takes a brave soul to sit in front of a room of people and predict the future. Wednesday’s Media Predicts: 2012 event sponsored by the PRSA Silicon Valley gathered a constellation of stars in tech reporting to find out what Apple, Google, Facebook, Microsoft, and others may have in store [...]

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Occupy: the Media

On October 20, 2011 By

Over the past few weeks, I have been watching the Occupy Movement stories with interest, and maybe a little annoyance, after having been harassed in Reno by a mob of Occupiers this past weekend. But whatever my personal view on this, I am grateful for the First Amendment, which grants us [...]

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Out of Tune on Twitter

On September 13, 2011 By

Effective communication requires the ability to read a situation for social cues. I spent a good chunk of time over the weekend of September 11th watching the 9/11 commemoration ceremonies on TV and reading Twitter and Facebook posts related to the events. I was also witness to some ugly disagreements. When people [...]

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Would You Please Please Please Please Please Please Please Stop Talking?

On August 2, 2011 By

Social media is all about sharing. It offers many channels for those who like to talk about themselves and others, à la Mrs. Kravitz, the archetypal nosy neighbor on “Bewitched.” The person writing can’t see [...]

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Can Google+ Out-Facebook Facebook?

On July 7, 2011 By

In my opinion? No.

On the heels of an “awesome” Facebook announcement yesterday (which turned out to be Skype integration – something MySpace announced back in 2007) and with a week of Google-plussing under my belt, I decided to take a look at Google’s latest attempt at social networking.

[...]

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Evolution: The Social Media Age

On June 9, 2011 By

After devoting the majority of my last blog entry to vacillating between praise and criticism of the evolution of PR into what I defined as PR 1.5, I started thinking about one of the key elements that is facilitating that (r)evolution – social media.

I should say that early [...]

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Sound Off Podcast Episode 1: The Customer Isn’t Always Right

On May 13, 2011 By

Sterling Podcast Episode 1

It goes without saying that Facebook probably regrets engaging Burson-Marsteller to conduct a whisper campaign against Google (especially Facebook's "adult supervisor" Sheryl Sandberg, [...]

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How Today’s Number One Book on Amazon Started as a Dad’s Lament on Facebook

On May 12, 2011 By

Getting a child to go to sleep can be one of the most maddening tasks a parent faces, which is why this image from Facebook struck all the right nerves on my funny bone this morning.

(Warning: Clicking some of [...]

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The Viral Campaign Your Viral Campaign Could Smell Like

On July 16, 2010 By

The Viral Campaign Your Viral Campaign Could Smell Like: Karianne Stinson of Sterling Communications shares her four tips to Old Spice up your brand.

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Fresh Ideas from Social Fresh Portland

On April 1, 2010 By

I was lucky enough to
win a ticket to the Social Fresh
conference in Portland on March 29. This conference is different than many I’ve
attended previously as it features people working in the trenches and highlights
what they do in social media day to day. Sure, there [...]

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Happy TweetsGiving!

On November 25, 2009 By

What is Thanksgiving all about? Is it about stuffing yourself until you’re sure you’re going to explode, but instead you just go take a nap? Or maybe Thanksgiving is about the football – rooting and cheering for your favorite team until your voice is hoarse or playing your own [...]

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