Currently viewing the tag: "Facebook"

Sound Off Podcast: Social Media Privacy in the Workplace

On April 19, 2012 By

Sterling Communications Account Supervisor Scott Smith sits down for a chat with colleagues Tiffany Bryant, Jordan Hubert, and Lisette Rauwendaal, to discuss how many companies are increasingly evaluating potential job candidates, and current employees, by evaluating content on their Facebook, Twitter and other social network pages. In the wake of Continue Reading →

Pinterest: the Next Social Media Frontier

On March 1, 2012 By

By now most brands have (or at least attempted) a presence on Facebook and Twitter. And many companies have added sites such as Delicious, YouTube, Flickr and LinkedIn to their social media repertoire. But what new social medium has risen so quickly that it’s seen site visits increase [...]

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What Is the Media Predicting for 2012?

On December 2, 2011 By

It takes a brave soul to sit in front of a room of people and predict the future. Wednesday’s Media Predicts: 2012 event sponsored by the PRSA Silicon Valley gathered a constellation of stars in tech reporting to find out what Apple, Google, Facebook, Microsoft, and others may have in store for the [...]

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Occupy: the Media

On October 20, 2011 By

Over the past few weeks, I have been watching the Occupy Movement stories with interest, and maybe a little annoyance, after having been harassed in Reno by a mob of Occupiers this past weekend. But whatever my personal view on this, I am grateful for the First Amendment, which grants us the rights [...]

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Out of Tune on Twitter

On September 13, 2011 By

Effective communication requires the ability to read a situation for social cues. I spent a good chunk of time over the weekend of September 11th watching the 9/11 commemoration ceremonies on TV and reading Twitter and Facebook posts related to the events. I was also witness to some ugly disagreements. When people hide [...]

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Would You Please Please Please Please Please Please Please Stop Talking?

On August 2, 2011 By

Social media is all about sharing. It offers many channels for those who like to talk about themselves and others, à la Mrs. Kravitz, the archetypal nosy neighbor on “Bewitched.” The person writing can’t see if his or [...]

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Can Google+ Out-Facebook Facebook?

On July 7, 2011 By

In my opinion? No.

On the heels of an “awesome” Facebook announcement yesterday (which turned out to be Skype integration – something MySpace announced back in 2007) and with a week of Google-plussing under my belt, I decided to take a look at Google’s latest attempt at social networking.

First blush: [...]

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Evolution: The Social Media Age

On June 9, 2011 By

After devoting the majority of my last blog entry to vacillating between praise and criticism of the evolution of PR into what I defined as PR 1.5, I started thinking about one of the key elements that is facilitating that (r)evolution – social media.

I should say that early on in [...]

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Sound Off Podcast Episode 1: The Customer Isn’t Always Right

On May 13, 2011 By

Sterling Podcast Episode 1

It goes without saying that Facebook probably regrets engaging Burson-Marsteller to conduct a whisper campaign against Google (especially Facebook's "adult supervisor" Sheryl Sandberg, yesterday's BusinessWeek Continue Reading →

How Today’s Number One Book on Amazon Started as a Dad’s Lament on Facebook

On May 12, 2011 By

Getting a child to go to sleep can be one of the most maddening tasks a parent faces, which is why this image from Facebook struck all the right nerves on my funny bone this morning.

(Warning: Clicking some of the [...]

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The Viral Campaign Your Viral Campaign Could Smell Like

On July 16, 2010 By

The Viral Campaign Your Viral Campaign Could Smell Like: Karianne Stinson of Sterling Communications shares her four tips to Old Spice up your brand.

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Fresh Ideas from Social Fresh Portland

On April 1, 2010 By

I was lucky enough to
win a ticket to the Social Fresh
conference in Portland on March 29. This conference is different than many I’ve
attended previously as it features people working in the trenches and highlights
what they do in social media day to day. Sure, there was [...]

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Happy TweetsGiving!

On November 25, 2009 By

What is Thanksgiving all about? Is it about stuffing yourself until you’re sure you’re going to explode, but instead you just go take a nap? Or maybe Thanksgiving is about the football – rooting and cheering for your favorite team until your voice is hoarse or playing your own game [...]

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