Currently viewing the tag: "branding"

Will Your Sweepstakes Win You Committed Followers, or Fair-weather Fans?

On April 27, 2012 By

Last Friday, I caught tweets by two environmental reporters who seemed to cast a jaundiced eye on a sweepstakes launched by the Obama re-election campaign. The competition offers people that complete an online registration form the chance to win a ticket to a dinner attended by the president and hosted by George Clooney. [...]

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Sound Off Podcast Episode 2: Netflix, What the F***?

On September 20, 2011 By

Netflix’ stock price, brand value and customer goodwill all seem to be tanking after the announced split of its video streaming and mail-order DVD businesses. Not only are most vocal customers unhappy with the changes, but [...]

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Press Check

On August 16, 2011 By

While PR has traditionally been our bread and butter, there’s a reason why we’re called Sterling Communications. Here’s a quick video, shot and edited with an iPhone, of a press check we attended. We’re designing business cards, stationery, and a website for a new client. Details coming soon.

Kawika Holbrook can be reached at Continue Reading →

If it Ain’t Broke…

On July 19, 2011 By

Revealed yesterday by the New York Post, as part of DC Comics’ “relaunching” of its entire line of superhero characters in September, Superman himself is going to be a little more casual than most of us are used to. The man of steel is set to nix his trademark blue spandex, [...]

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