Currently viewing the tag: "brand"

Last Friday, I caught tweets by two environmental reporters who seemed to cast a jaundiced eye on a sweepstakes launched by the Obama re-election campaign. The competition offers people that complete an online registration form the chance to win a ticket to a dinner attended by the president and [...]

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With the 111th annual US Open starting this week, the biggest story remains Tiger Woods dropping out of the golf tournament due to lingering issues with his left leg. After his [...]

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What does a company do when — through absolutely no fault of its own — its brand becomes associated with criminal acts, and it winds up a punch line on late-night talk shows? Think about the damaged reputations of Kool-Aid and Jonestown, [...]

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