Currently viewing the tag: "attensity"

Is Social Media the New Fortune-Teller? Predicting Oscar Winners Based on Social Media Sentiment

On February 26, 2013 By

Look no further than social media to predict the winners of award shows – not to mention box office grosses, outcomes of sporting events, and more. For every uninformed social media user, there are many more experts weighing in on events and topics in social media, coming together to offer sound insights [...]

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How Social Media Became THE Destination for Election 2012 Predictions and PR Lessons

On November 7, 2012 By

The 2008 US Presidential Election may have been referred to as the “social media election” but that was then, and this year’s election campaign season was unlike any before it.

Four years ago, 1.8 million tweets were sent on Election Day. But now, in 2012, there [...]

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The Gap: Manifestly Smart in Dousing a PR Fire

On October 24, 2012 By

Gap, Inc. neatly sidestepped a potential PR nightmare last week when it pulled a controversial T-shirt from its stores. Native American groups pointed out that the T-shirt printed with the slogan “Manifest Destiny” celebrated a belief espoused by 19th century American settlers that served as justification [...]

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Transparency in Social Media: Google’s Elimination of Anonymity on YouTube

On August 14, 2012 By

“Horror is the removal of masks.”

This quote from Robert Bloch, famed author of Psycho, particularly rings true with Google’s recent decision to prevent YouTube users from being able to hide behind aliases and instead have them disclose their full names when making comments on the [...]

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Facebook Is Not a Free Lunch

On June 26, 2012 By

I am not a Facebook customer. I am a Facebook user. That’s a distinction that many of the 900 million people with profiles on the site seem to forget. Facebook’s customers are the companies that pay to advertise on the site. We, the great unwashed 900M, are Facebook’s by-product that they serve up to advertisers [...]

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Will Your Sweepstakes Win You Committed Followers, or Fair-weather Fans?

On April 27, 2012 By

Last Friday, I caught tweets by two environmental reporters who seemed to cast a jaundiced eye on a sweepstakes launched by the Obama re-election campaign. The competition offers people that complete an online registration form the chance to win a ticket to a dinner attended by the president and [...]

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Halloween Goes Social

On October 18, 2011 By

With the proliferation of social media, gone are the days of thumbing through a newspaper to find out about Halloween events, or browsing through a store to come up with ideas for a costume. People are flocking to Facebook, Twitter and other social media sites more than ever to decide not only [...]

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Can Social Media Determine the Outcome of the Kentucky Derby?

On May 12, 2011 By

Social media is a wonderful tool that allows us to capture the buzz and general sentiment of a snapshot in time.  Using the terms: “Kentucky Derby,” “Animal Kingdom,” injury, injuries, derby, hats, horse, jockey and race – I was able to analyze the general social media sentiment around the 137th Kentucky Derby using [...]

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