Currently viewing the tag: "attensity"

Will Your Sweepstakes Win You Committed Followers, or Fair-weather Fans?

On April 27, 2012 By

Last Friday, I caught tweets by two environmental reporters who seemed to cast a jaundiced eye on a sweepstakes launched by the Obama re-election campaign. The competition offers people that complete an online registration form the chance to win a ticket to a dinner attended by the president and hosted by George Clooney. [...]

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Halloween Goes Social

On October 18, 2011 By

With the proliferation of social media, gone are the days of thumbing through a newspaper to find out about Halloween events, or browsing through a store to come up with ideas for a costume. People are flocking to Facebook, Twitter and other social media sites more than ever to decide not only [...]

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Can Social Media Determine the Outcome of the Kentucky Derby?

On May 12, 2011 By

Social media is a wonderful tool that allows us to capture the buzz and general sentiment of a snapshot in time.  Using the terms: “Kentucky Derby,” “Animal Kingdom,” injury, injuries, derby, hats, horse, jockey and race – I was able to analyze the general social media sentiment around the 137th Kentucky Derby using Continue Reading →