Training: Social Media Mini Camp

Sterling created this half-day workshop for registering, training and focusing employees on three productive social media tasks:

• Feed reading
• Social bookmarking
• Blog commenting

Introduction

• “Friending” the Net: Why social media matters
• Agreeing to policies and procedures for participation on company time

Feed Reading

• Overview: Understanding how RSS brings the news to you
• Registering employee accounts and, if necessary, installing software
• Identifying and subscribing to the top three feeds
• Q&A

Bookmark Sharing

• Overview: Learning to search, save and share articles from RSS feeds
• Registering employee accounts and installing bookmarklets for faster posts
• Discovering the difference between public, private and group sharing
• Identifying the best tags for researching and publicizing your clients
• Q&A

Social Networking

• Overview: Networks, platforms, services and how they come together for you
• Facebook: How it works, who to friend and how to publicize events
• LinkedIn: Who’s linking, questioning, answering, and networking with whom
• Twitter: Microblogging for awareness and influence
• Commenting: How to engage bloggers on their own terms, on their own sites, for everyone’s benefit
• Q&A

Optional Services for the Mini Camp

• Establishing corporate policies and procedures for social media participation
• Ensuring corporate accounts for germane services are secured for top-tier sites such as:
• Delicious
• Facebook
• Flickr
• Twitter
• SlideShare
• YouTube