Training: Social Media Brown Bags

These proven 90-minute lunchtime working sessions are dedicated to a single corporate initiative or online service. Brown Bags include registration and basic training for:

• Friending the Net: Why social media matters
• Ground Rules: Ensuring social media participation policies are followed
• Feeding Frenzy: Understanding how RSS subscriptions can bring the news to you
• Social Bookmarking: Learning to search, save and share articles and sites from RSS feeds
• Social Media Security: How to network professionally in Facebook or LinkedIn
• From Thought to Dot: Participating productively on company and industry blogs, news sites and support forums
• Copy Right: Best practices for clear, concise and compelling copy writing on the Web
• Monitoring the Blogosphere: Free and paid services to help gather and deliver industry, company and competitor news, buzz and trends to you
• Microblogging: Using Twitter, Tumblr and other short-form blog services for business
• From the Outside In: Integrating UGC sites into optimized newsrooms

Additionally, Sterling has tool-specific training on these and other services:

• Twitter: Useful for sending 140-character messages to interested parties and following customers and prospects using the microblogging and messaging service.
• YouTube: The best site to start uploading vlogs, screencasts, presentations or other instructional or marketing videos created by or for the company — at no charge.
• Flickr: Perfect for uploading photos from industry events, company gatherings and staff safaris.
• SlideShare: Repurpose those slide decks for public consumption. Uploading is free and downloads drive visitors back to your site.