This comprehensive series offers three half-day sessions dedicated to helping companies and their employees master a new world of communication, collaboration and competition.
- Groundwork consulting
- Pre-camp preparation
- Day 1: Introduction, feed reading, social bookmarking
- Day 2: Facebook, LinkedIn, blogging, copy writing, commenting
- Day 3: Twitter, YouTube, Flickr, SlideShare, and testing
Pre-Camp Preparation
- Establishing corporate policies and procedures for social media participation
- Ensuring corporate accounts for germane services are secured for top-tier sites such as:
- Delicious
- Facebook
- Flickr
- Twitter
- SlideShare
- YouTube
Optional Groundwork Consulting
- Selecting the best content management system for your company and industry
- Optimizing online newsrooms for better publicity and more effective networking
- Designing effective corporate weblogs, tumblelogs and/or microblogs with short learning curves and long life spans
Half-Day Social Media Boot Camp, Part I
- Introduction
- 360º Communications: A primer on (very) public relations
- "Friending" the Net: Why social media matters
- Ground Rules: Ensuring social media participation policies are followed
- Sign Off: Agreeing to policies and procedures for participation on company time
- Using feed readers
- Overview: Understanding how RSS brings the news to you
- Selecting the best feed reader for your platform and network
- Registering employee accounts and, if necessary, installing software
- Identifying and subscribing to the top five feeds for your business objectives
- Practice, review and testing
- Sharing bookmarks
- Overview: Learning to search, save and share articles from RSS feeds
- Registering employee accounts, installing extensions or bookmarklets for faster posts
- Discovering the difference between public, private and group sharing
- Identifying the best tags for researching and publicizing your clients
- Practice, review and testing
- Q&A
- Answer questions, offering support and ensuring employees are ready to engage the community
Half-Day Social Media Boot Camp, Part II
- Social Security: How to network professionally in Facebook and LinkedIn
- Overview: Networks, platforms, services and how they come together for you
- Facebook: Where "friend" is a verb and getting "poked" is a good thing
- Registering employee accounts and selecting the right initial network
- Friending colleagues, coworkers or influencers the right way
- Fanning pages, planning events and socializing with style
- Protecting your privacy: Deciding who sees what about whatever
- Practice, review and testing
- LinkedIn: Promoting employee and corporate interests in the networking bazaar
- Registering employee accounts and populating profile pages
- Searching for answers: How to engage the community for help — and offer your own
- Practice, review and testing
- Blogging Basics: Productive participation on company and industry blogs, news sites and support forums
- Overview: Improving communication through public posting
- Registering employee accounts and, if necessary, installing software
- Installing your best friend, the bookmarklet
- Adding links, photos and trackbacks
- Editing your posts with new information or corrections
- Practice, review and testing
- Finding Your Voice: How to sound like a human again (and maintaining your credibility in the process)
- Blogging strategy, article inspiration and strategic communication
- When words collide: Writing clear, concise and compelling copy
- Practice, review and testing
- Community Comments: The what, where, how and how not to participate online
- Adopting bloggers: Finding that special someone (or someones) to follow
- Effective outreach: Influencing the influencers with "win-win-win" posting
- Monitoring the blogosphere: tools that deliver industry, company and competitor news to you
- Practice, review and testing
- Q&A
- Answer questions, offering support and ensuring employees are ready to engage the community
Half-Day Social Media Boot Camp, Part III
- From Thought to Dot: Turning ideas into posts, posts into conversations, conversations into action
- Overview of feeds, bookmarks, social networks, and blogging
- From the Outside In: Integrating UGC sites into optimized newsrooms
- Twitter: Useful for sending brief messages to interested parties and following customers and prospects using the microblogging and messaging service.
- YouTube: The best site to start uploading vlogs, screencasts, presentations or other instructional or marketing videos created by or for the company -- at no charge.
- Flickr: Perfect for uploading photos from industry events, company gatherings and staff safaris.
- SlideShare: Repurpose those slide decks for public consumption. Uploading is free and downloads drive visitors back to your site.
- Quickfire Challenge: Promoting best practices online
- Overview of the topic and rules
- Practice post to review best practices
- Mechanics: links, excerpts, and trackbacks
- Techniques: titles, grammar, style and attribution
- Test posts: draft mode only
- Ready, set go: Fifteen minutes to wow the crowd
- Judging and prizes
- Q&A
- Answer questions, offering support and ensuring employees are ready to engage
Follow-up Sessions
- Personalized workshops and training sessions as needed
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