For companies undergoing significant growth (either organically or through acquisition), corporate culture changes or shifts in their strategic business direction, Sterling develops and drives a 360º communications process. This unique offering — developed through work with global Fortune 1000 technology companies — accelerates business momentum by using communications as a strategic engagement tool for key internal and external audiences.

The first step of the process is to get executive-level buy in, because having senior-level sponsorship is integral to success. The second step is to conduct an audit of key internal/external constituencies (employees, shareholders, partners, customers, the media, industry analysts, financial analysts, etc.) to establish a baseline. The third step is to identify and select 360º communications team members from public relations, analyst relations, marketing communications, employee communications and investor relations. (Ideally, this team will include members from every major geographic area served.) After that, the team works with Sterling to develop a comprehensive 360º communications plan that includes objectives, strategies, tactics and the associated progress milestones.

This globally orchestrated plan is then presented to the executive team for review and approval.