While some social media "gurus" continue to call for the death of traditional press releases, studies continue to show that they syndicate online more effectively than other types of announcements. Of course, that doesn't mean companies should ignore social media. Far from it. But a well-written, smartly coded, hype-free press release not only raises awareness with news reporters and tech analysts, but it also improves a company's profile with search engines and news trackers.

Crafting press releases is just one facet of the work we do to help clients build and maintain effective online newsrooms.

• Attensity: http://www.attensity.com/news_events/press_releases/archive.php
• Cleantech Group: http://cleantech.com/about/pressreleases/
• Clickability: http://www.clickability.com/news/press-releases/
• Daticon EED: http://www.daticon-eed.com/about_PressReleases.htm
• Exalt Communications: http://www.exaltcom.com/pressreleases.aspx
• Implix: http://www.implix.com/news.html
• InnoPath Software: http://www.innopath.com/news/
• iStreamPlanet: http://www.istreamplanet.com/Press.aspx
• Knome: http://knome.com/about/news.html
• MapQuest: http://company.mapquest.com/press-releases.html
• NETGEAR: http://www.netgear.com/About/PressReleases.aspx
• Open Patent Alliance (OPA): http://openpatentalliance.com/
• Think London: http://thinklondon.com/media_centre/
• Universal Mind: http://www.universalmind.com/about-us/publicity/c/press-releases/
• Washington Technology Industry Association: http://www.washingtontechnology.org/pages/events/events_index.asp