- About Us
- The Evolution of PR
- Strategic Approach
- Executive Team
- Recommended Reading
- Contact Us
- Case Studies
- Aruba Networks
- Attensity – Merger
- Cavet Technologies
- Cleantech Group
- eEye Digital Security
- Juniper Networks
- Juniper Networks – Global Alignment
- Mu Dynamics
- NETGEAR – Skype
- NETGEAR – Digital Entertainer
- NETGEAR – Storage
- NETGEAR — Building a Consumer Brand
- Sigma Designs – Media Processor
- Sigma Designs – Verizon
- Think London
- Unirac – Thought Leader
- Veolia Environnement
I love conference season, particularly, solar conference season. There’s something about all the sunny looking exhibits and eager new technologies that just makes me smile. Last year, at Intersolar, companies competed after expo hall hours in a “Battle of the Bands.” Somehow folks in the solar industry seem to make conferences more upbeat and fun than anyone would expect. I’ve always felt that solar brings out the most intrepid minds and positive personalities. People in this industry are bravely facing tax increases and funding cuts, but that doesn’t slow them down.
I was able to attend PV America at the San Jose Convention Center last month and was thrilled to immerse myself in new technologies and industry debates. There was, of course, an abundance of fresh faces and new competitors. Schletter (famous for being staffed with beer-wielding women at tradeshows) was not the only booth giving out beer at this conference; it was readily available at several booths, lending a more relaxed and congenial atmosphere to the conference.
Hot debates and tweet-ups were regularly convening around the booth where Renewable Energy World (REW) held their interviews. I was able to catch up with Meg Cichon, an energetic reporter who interviewed our client, Unirac, last year at Intersolar, and watch some of REW’s “Solar On The Street” interviews. Greentech Media and their crew of young analysts were milling the show floor for the newest information to include in their reports.
As you might expect from a solar conference, there are easy to find recycling bins and reusable bags as booth give-aways. I even managed to snag a free t-shirt (thanks Canadian Solar!). Far fewer brochures are at the solar conferences than you might see in other industry these days; in an effort to reduce waste generated at these shows, you can now download many brochures through QR code readers on your smart phone. Solar professionals truly believe in what they are doing, and you see that effort filter through seemingly minute details of these events.
After a refreshing visit to PV America, it looks like the solar conferences this year are off to a great start. I can’t wait to see what Intersolar and Solar Power International will have to offer this year!
About Our Fine Weblog
Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
Topics of InterestAmazon apple attensity black Friday brand branding CES crisis communications Cyber Monday digital media Facebook Google+ Hemingway journalism LinkedIn marketing media media relations Microsoft Netflix pitching PR PR agencies press releases PR firms public relations rebranding reputation Search Engine Optimization Seattle SEO Small Business Saturday social media social media analytics solar Sterling Communications steve jobs Super Bowl technology trade show Twitter Web 2.0 web design writing YouTube
Sterling Tweets@sterlingpr: RT @DrRyo: Vibrating shoes use #GPS technology to direct #blind travelers http://t.co/8HWkANiYZz 1 day@sterlingpr: .@larrymagid, from the same poll, 12% of teens don’t know whether their tweets are public or private. 2 days@sterlingpr: Big line forming for @MicroStrategy CEO Michael Saylor’s book signing! #ctia13 #MobileWave http://t.co/aE7w7k9Pk4 2 days@sterlingpr: Jim Donald, former Starbucks CEO, at #MedalliaBPF: Rocket science, brain surgery, nuclear physics—none as tough as dealing with people. 6 days
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
Add Widgets (Universal Sidebar)
This is your Universal Sidebar. Edit this content that appears here in the widgets panel by adding or removing widgets in the Universal Sidebar area.
Recent Client Coverage