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Well, it's January 1, so I guess the time is right for predictions. My first 2009 prediction is that we're going to see a huge increase in the quality of corporate blogs. Many companies (Sterling included) got their feet wet in 2007 and 2008, but 2009 is going to be the year when corporate blogs go mainstream (and get much, much better).
Many of our clients ask me what makes for a great corporate blog; netting it all out, I think the most effective corporate blogs are the ones written by passionate people (not ghost-written by others appointed to the duty) about issues they really care about (not just to promote their own products/services) in a conversational tone that invites comments and even debate. They're also updated frequently, talk about ideas and issues that the company's customers/partners find important and candidly answer questions about the company's products/services.
While I was on Twitter this morning, I followed a link to Jon Burg's site and found some corporate blogging rules that rang true…so I thought I'd share them with you. Enjoy, and please add your own rules to the list.
About Our Fine Weblog
Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
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Sterling Tweets@sterlingpr: .@larrymagid, from the same poll, 12% of teens don’t know whether their tweets are public or private. 7 hours@sterlingpr: Big line forming for @MicroStrategy CEO Michael Saylor’s book signing! #ctia13 #MobileWave http://t.co/aE7w7k9Pk4 7 hours@sterlingpr: Jim Donald, former Starbucks CEO, at #MedalliaBPF: Rocket science, brain surgery, nuclear physics—none as tough as dealing with people. 4 days@sterlingpr: RT @kawika: Look what @marianneoconnor found in her desk http://t.co/MM0iX1DkEG as @sterlingpr preps for our office makeover. (via @weswarf… 5 days
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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