Pioneering personal genomics company hires Sterling to enhance consumer and research community awareness of its personal genome sequencing and interpretation services

A recognized pioneer in the burgeoning personal genomics field, Knome has turned to Sterling to create a communications strategy that will significantly enhance awareness with both consumers and the scientific research community. Overall, Knome aims to educate the public on the importance of expert interpretation in genomic sequencing.

"As our services are becoming affordable to a much larger audience, we feel a responsibility to open conversations with multiple stakeholders around the positive impact consumer education and awareness of genetic information can have on health and well-being," said Jorge Conde, Knome's co-founder and CEO. "We were looking for a strategic communications partner with deep experience in developing nascent markets, and Sterling was an ideal fit. We believe the team's strategic counsel will not only enhance awareness of Knome, but also help accelerate the overall rate of innovation in personal genomics."

Headquartered in Cambridge, Mass.-and co-founded by George Church, Ph.D., professor of Genetics at Harvard Medical School-Knome has the distinction of being the first company to offer complete genome (KnomeCOMPLETE) and comprehensive gene (KnomeSELECT) sequencing and analysis services to private individuals. Further, Knome produces the most comprehensive analysis of trait and disease associations available on the market today. As part of its highly personalized and interactive offering, Knome scientists and physicians work closely with clients to ensure they learn and understand what their genomes reveal about their health.

"We're delighted to be assisting Knome in the march toward truly personalized medicine," said Marianne O'Connor, Sterling's president and CEO. "Boston is at the epicenter of genetic research and Knome is clearly a central player in this emerging market. The company has it all: the right vision and approach, an enviable pedigree and the unique ability to interpret sequenced DNA in ways that will benefit both individuals and society as a whole over time. This is every bit as exciting as the early days in the computer industry, and that's saying a lot."

Sterling will service the Knome account out of its Silicon Valley headquarters.

About Sterling Communications Inc.
Sterling Communications Inc.-the Inside Agency^SM-is an independent, full-service public relations firm that provides industry-leading technology companies with strategic communications counsel and tactical expertise. The agency's client roster includes providers of Internet infrastructure software, e-business platforms, telecommunications, mobile and networking solutions, digital video, interactive media, Web 2.0, consumer technologies and emerging cleantech and biotech solutions. Founded in 1989, the company is headquartered in Silicon Valley. Discover more at http://sterlingpr.com, and our blog, Gearheads. We can also be found on LinkedIn, Facebook and Twitter.

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