Sterling News, Events and Coverage

From us, for clients, to everyone, with love

Sterling Communications’ outreach efforts for clients generate significant coverage in leading technology, trade, and business publications as well as local, national, and online news outlets. You’ll find all our coverage for all our clients on the Delicious bookmarking service, but here’s a sample of recent coverage.

Protect What Matters

Vormetric breaks down a short history of data records, data security, data intelligence and data breaches, from 350 BCE to present day. Sterling Communications developed the script and worked with studio P2 in the animation, voiceover and music process.

Following the Sun

The County of Sonoma benefits from a 708 kW solar tracking system, saving $1.4 million and becoming one of the first municipal zero-net electricity campuses in California. This video, filmed and edited by Sterling, details SPG Solar‘s design, financing through a solar power purchase agreement (PPA), installation and maintenance of the solar power system.

“Breach” Supercut

A series of security breaches is depicted through cinematic history. Sterling spearheaded the entire process of creating this supercut video for client Vormetric, from the initial scripting, to selecting movie clips, to editing into an informative, while exciting and humorous, finished piece.

Informing Without Boring

Mu Dynamics details the “Evolution of Testing” in this video documenting the legendary story of the two worlds of Applicopia and Infrastructa. Sterling Communications drafted the script and managed the entire development process with animation studio Lilipip, including the storyboard, animation, voiceover and music.

May 7, 2013 — Solar Builder Magazine posts an article penned by SPG Solar‘s vice president of product management Tim Cain on maximizing ROI via single-axis trackers. 

April 1, 2013 — 1to1 spotlights customer loyalty scores and cites Sterling client Medallia on going beyond the score to determine the “why” behind what drives and doesn’t drive customer loyalty.

March 21, 2013 — In a contributed article for USA Today secured by Sterling, client and Intego senior security analyst Lysa Myers debunks myths about malicious software –malware– that refuse to die.

March 7, 2013 — CNET covers Sterling client Intego‘s 2013 security software for OS X. Intego’s new approach to security offers a simple interface with more relevant software.

February 26, 2013 — Unified Communications Strategies highlights Frost and Sullivan’s recognition of Mitel with the 2013 North America Award for Product Leadership. The honor follows a stellar year for Mitel, aided by Sterling’s efforts and a commitment to virtualization.

February 15, 2013 — Silicon Valley Business Journal profiles Kirsten Bay, as she takes the reins as Attensity‘s new CEO.

February 4, 2013 — SecurityWeek covers Twitter’s recent security breach that targeted 250,000 accounts, citing Paul Ayers, the VP EMEA for Sterling client Vormetric, who states that the Twitter breach proves that, “even when there is security in place, perimeters are permeable.”

January 7, 2013 — The New York Times focuses on the future of digital globes and highlights the Magic Planet digital globe from market leader and Sterling client, Global Imagination.

December 3, 2012 — Enterprise Systems posts an article penned by Sentilla‘s VP of Marketing David Appelbaum on choosing the right key performance indicators for data centers.

November 15, 2012 — SD Times covers the DevOps advancement from Electric Cloud playing a central role in the increasing surge in building in clouds.

November 6, 2012 — Jon Erlichman of Bloomberg TV breaks down how Twitter and social media traffic could possibly reflect polling numbers, using Election Day 2012 social analytics data powered by Attensity.

October 23, 2012 — Renewable Energy News covers the completion of SPG Solar’s cutting-edge solar tracking system at the Williams Wastewater Treatment Plant in Williams, California.

October 2, 2012 — Variety highlights Yahoo! News’ live polling throughout the presidential debate to gauge users’ opinions about the issues and the election in partnership with Attensity.

September 28, 2012 — Enterprise CIO Forum posts an article penned by Sentilla‘s CEO Mike Kaul on his response to a controversial New York Times feature article that criticized data centers for their energy usage.

September 10, 2012 — No Jitter covers the 2012 Gartner Magic Quadrant for Unified Communications and Mitel’s sole occupation of the visionaries quadrant. Sterling helped Mitel earn this position by pushing Mitel’s strengths in software architecture, leadership in virtual server and virtual desktop configurations.

September 5, 2012 — Reporter Addison Speck investigates Park Cedar Rapids’ implementation of new parking meters from Digital Payment Technologies. The meters allow people to use change, debit/credit cards, and even smart phones to pay for parking.

August 29, 2012 — VentureBeat covers Twitter’s Certified Products Program and Attensity’s role as one of just 12 selected partners. Writer Jolie O’Dell highlights Attensity’s certified, enterprise-class engagement and analytics, based on information provided by Sterling.

August 23, 2012 — Mission Critical covers results from a quarterly survey conducted by Sentilla on data center trends and initiatives most important to IT professionals. Sentilla VP of Marketing David Appelbaum is cited several times throughout the article, based on information he gave in a briefing arranged by Sterling.

August 22, 2012 — InformationWeek highlights customer experience management software company SDL helping SMBs listen to social sentiment in an interview arranged by Sterling.

August 2, 2012 — Yahoo! News covers data generated by Attensity and provided by Sterling on the amount of followers on Twitter compared with support of Pres. Obama.

July 20, 2012 — In an interview arranged by Sterling, Electric Cloud CEO Mike Maciag stresses the application delivery “automation” that his company’s new solution brings to the ElectricCommander platform.

July 18, 2012 — SD Times covers the DevOps advancement made by Electric Cloud with its release of ElectricDeploy, a tool designed to help automate the deployment of complex, multi-tier applications. Electric Cloud VP of Marketing Kalyan Ramanathan discusses the tool in an interview arranged by Sterling.

July 3, 2012 — Through Sterling’s coordination, Juan Porter, president of TopDown Consulting, offers his insights to EnterpriseAppsToday on determining when to upgrade to the Oracle Hyperion enterprise performance management software.

July 3, 2012 — Frost & Sullivan analyst Mohamed Alaa Saayed highlights the Mitel Business Partner Conference after Sterling made arrangements for him to attend the event and meet with Malcolm Brown, Mitel Corporate Marketing, Industry Analyst Relations.

June 26, 2012 — As orchestrated by Sterling, Canadian GreenTech interviews carbon capture and recycling (CCR) provider Mantra Energy on their partnership with Powertech Labs to enhance its CCR technology to work with Lafarge Canada Inc.’s cement production facility in Richmond, BC. (Membership required to view article in full.)

June 19, 2012 — Stemming from a press release and blog post on Attensity’s website both drafted by Sterling, author Robert Marich covers Attensity’s social media analysis of ‘Rock of Ages’ and the film’s popularity online vs. box office.

June 15, 2012 — In an interview arranged by Sterling as part of Sentilla‘s product launch, Product Development SVP Ranvir Wadera provides insight into a Data Center Performance Management approach that is said to provide a more thorough view of the operations that drive data center costs and functionality.

May 18, 2012 — After seeing Forbes blogger and analyst Ray Wang tweet complaints on United Airlines’ reservation system, Sterling suggested he write a column around his negative experience based on  social sentiment analytics research from Attensity. Read the finished product here on Forbes.com.

May 4, 2012 — In an article that Sterling wrote and submitted to CloudTimes under Mu Dynamics Co-Founder Ajit Sancheti’s byline, testing performance is the subject of discussion as one of the primary challenges to developing applications in the cloud.

May 2, 2012 — Data Center Journal accepted and published an article that Sterling crafted on Data Center Performance Management under the byline of Sentilla‘s senior director of product management.

April 13, 2012 — In an interview arranged by Sterling, WTIA‘s Government and External Affairs vice president Lew McMurran provides TechFlash with commentary on Washington’s research and development tax credit.

March 21, 2012 — As a result of Sterling’s proactive outreach to Forbes, writer Amy Westervelt delves into the Z-Wave home monitoring and control technology provided by Sigma Designs.

March 12, 2012 — InformationWeek highlights UC vendor Mitel revamping web-based collaboration in an interview arranged by Sterling.

March 6, 2012 — Attensity conducted social media analysis of the Super Tuesday Republican primary elections, the results of which were featured in a cover story for USA Today and a spot on Fox 5 Atlanta.

February 27, 2012 — Electric Cloud CEO Mike Maciag discusses in an interview arranged by Sterling with InfoWorld how Electric Cloud automates agile development.

February 27, 2012 — CTR accepted and published an article Sterling crafted on Data Center Infrastructure Management under Sentilla CEO Mike Kaul’s byline.

February 14, 2012 — CRN hones in on Mitel‘s strategic relationship with VMware, featuring insights from an interview arranged by Sterling between the writer and Mitel’s vice president of marketing and business development.

February 1, 2012 — As a result of Sterling’s coordination, Solar Builder Magazine highlights the ISYS Ground Mount system from Unirac in a one-page testimonial from customer Wise Power Systems.

January 19, 2012 — Politico published an article about the proposed SOPA legislation, facilitated by Sterling and featuring the results of social analytics provided by Attensity.

January 13, 2012 — The Verge covers the EasyTV, the world’s smallest media player from Sigma Designs. Sterling piqued the writer’s interest for the device as it was exhibited at CES 2012.

January 4, 2012 — eMarketer highlights data from Attensity in its article on customer service conversations in social media. Sterling Communications targeted eMarketer as an appropriate outlet and facilitated the inclusion of the charts.

December 21, 2011 — Sterling crafted a bylined article on 2012 predictions for solar infrastructure for Unirac’s review, and then pitched it to industry editors and analysts, resulting in this publication — Solar Power World — and a request for a longer piece in Renewable Energy World.

December 20, 2011 — The Columbia Missourian highlights a proposed multispace system to be implemented by Canada-based Digital Payment Technologies (DPT). Sterling secured coverage in the local newspaper, as DPT is targeting municipalities to use their product.

December 2, 2011 — CNBC covers the shares of Mitel Networks Corp. skyrocketing, as the business communications and collaboration software maker posts a bigger adjusted second-quarter profit than Wall Street expected on growing revenue. The results show the company’s restructuring and new strategy “are gaining traction and should help reinvigorate growth and improve profitability over time.”

November 15, 2011 — RCR Wireless highlights a cooperation agreement for Africa and Latin America signed by integrated solutions company Leadcom and Wavion, a global provider of Wi-Fi solutions, in an interview set up by Sterling Communications with Wavion marketing director Lior Mishan.

November 7, 2011 — LightReading covers Mu Dynamics‘ Long Term Evolution (LTE) testing platform, as illuminated in a video interview arranged by Sterling Communications with Simon Berman, Mu’s VP of Products. Berman stresses the importance of having reliable LTE networks, as they will be vital for wireless operators as consumers won’t be as forgiving as they were on 3G.

November 2, 2011 — Chicago Tribune columnist Phil Rosenthal interviews Rebecca MacDonald, Attensity‘s vice president of marketing, on the social media sentiment surrounding Bank of America’s short-lived debit card fee announcement.

October 19, 2011 — Solar Novus Today magazine conducts an impromtu “live case study” facilitated by Sterling Communications with solar racking company Unirac and its installer partner at the Solar Power International trade show.

October 12, 2011 — SlashGear delves into the Z-Wave home monitoring and control technology provided by Sigma Designs and Verizon. Z-Wave enables homeowners to lock doors remotely, see their home via networked cameras, and adjust, set and control thermostats, appliances and lights.

September 29, 2011 — Fast Company covers the increasing importance of predictive analytics services like Prosodic’s in analyzing data to look into the future and help companies make really smart decisions.

September 26, 2011 — WIRED highlights the new blitz.io product from Mu Dynamics that makes its cloud testing capabilities available via a pay-per-use, low-commitment, tiered cloud usage model on such platforms as Heroku, CloudFlare and Aquia.

September 12, 2011 — The Wall Street Journal covers the boom in shale-gas drilling and the benefits for water-treatment companies, as illuminated by Laura Shenkar, founder of The Artemis Project, a water-technology consulting firm.

August 24, 2011 — The editors of CRM Magazine named Attensity a “CRM Rising Star” in their annual CRM Market Awards program. Designated a “Forward Thinker,” Attensity is honored alongside other CRM Rising Stars including ConstantContact, Crowd Factor, Groupon, LinkedIn and Yammer.

August 23, 2011 — eWeek highlights the new VMware-based voice virtualization package from Mitel that allows companies to now run their call centers, PBX and a number of other communications tools in a virtual machine.

August 23, 2011 — Erica Gies conducts an in-depth interview with the principle analyst from The Artemis Project for a Forbes feature on the new market to clean fracking water.

July 15, 2011 — Manufacturing Executive Magazine commended solar racking company Unirac for being a company “willing to continuously question and reinvent” itself, after an interview arranged by Sterling with the Unirac COO during the intersolar trade show.

July 14, 2011 — Sustainable Industries Magazine consulted Laura Shenkar of The Artemis Project for her assessment of the global water situation in this article on West Coast innovations in water technology.

July 14, 2011 — Solar Novus Today highlights solar racking company Unirac as a “shining example” of corporate sustainability efforts as a result of an interview set up by Sterling at the Intersolar trade show.

July 14, 2011 — Silicon Valley/San Jose Business Journal covers the new Voice of the Customer Command Center from Attensity and its uses and potential at large companies’ sites.

June 20, 2011 — The Los Angeles Times highlights the new Skini combo box by Sigma Designs in the ongoing discussion of size in the TV set-top box market.

June 13, 2011 — Ray Wang of Constellation Research conducted a Q&A interview for Forbes.com with Attensity Chief Technology Officer Ian Hersey on social computing, social business software and how text analytics and semantic analysis fit into social CRM.

June 13, 2011 — Connected Planet centers on Wavion‘s new beamformed 802.11n access points that provide longer range, higher-capacity offload capabilities.

June 10, 2011 — Smart Planet posted this Q&A interview with The Artemis Project to discuss the practical problem with a price on water and the leverage points that are needed to make the sector attractive to investors and the general population.

June 7, 2011 — UC Strategies analyst Blair Pleasant reviews the company developments announced at Mitel’s annual partner conference and offers her recommendations for next steps.

June 1, 2011 — Sterling facilitated an interview between Unirac’s solar installation partner, Wise Power Systems, with Solar Today for this case study-type article.

May 23, 2011 — SolveClimate New wrote this extensive feature on wastewater remediation related to shale gas fracking after Sterling proposed the original idea and facilitated interviews with The Artemis Project and four of their Top 50 award-winning companies.

May 17, 2011 — CIO puts a spotlight on Sigma Designs’ chipset, as G.hn technology for wired residential networks moves a step closer to consumers’ homes after recent interoperability tests.

May 12, 2011 — NetworkWorld covered the extension of Mu Dynamics‘ application testing software, as exhibited at Interop 2011.

May 11, 2011 — InformationWeek highlights the launch of Prosodic, a social media management tool that boosts social media engagement by tightly integrating predictive social analytics with social publishing.

May 5, 2011 — Reuters spotlights the mobility announcement made by Unirac, as the solar infrastructure company begins offering installers mobile apps for photovoltaic (PV) solar arrays.

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Sterling Awards

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Our most prized awards are recommendations from clients, but these are nice too…

• PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
• PR News named Sterling Communications one of their ‘Top Place to Work in PR’
• The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
• The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
• Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign