Sterling News, Events and Coverage

From us, for clients, to everyone, with love

Sterling Communications’ outreach efforts for clients generate significant coverage in leading technology, trade, and business publications as well as local, national, and online news outlets. You’ll find all our coverage for all our clients on the Delicious bookmarking service, but here’s a sample of recent coverage.

Aggressive Outreach Leads to Video Profile

TMCnet’s CEO, Rich Tehrani, interviewed Attensity Vice President of Marketing Rebecca MacDonald about Attensity’s focus on text analytics solutions for customer experience management. The executive video interview took place at TMC’s Editorial Open House in San Jose, after Sterling’s aggressive, continuous outreach to the outlet and nomination of Attensity for TMC’s Social CRM Award.

Informing Without Boring

Mu Dynamics details the “Evolution of Testing” in this video documenting the legendary story of the two worlds of Applicopia and Infrastructa. Sterling Communications drafted the script and managed the entire development process with animation studio Lilipip, including the storyboard, animation, voiceover and music.

May 4, 2012 — In an article that Sterling wrote and submitted to CloudTimes under Mu Dynamics Co-Founder Ajit Sancheti’s byline, testing performance is the subject of discussion as one of the primary challenges to developing applications in the cloud.

May 2, 2012 — Data Center Journal accepted and published an article that Sterling crafted on Data Center Performance Management under Sentilla Senior Director of Product Management Bob Ertl’s byline.

April 13, 2012 — In an interview arranged by Sterling, WTIA Vice President of Government and External Affairs Lew McMurran provides TechFlash with commentary on Washington’s research and development tax credit.

March 21, 2012 — As a result of Sterling’s proactive outreach to Forbes, writer Amy Westervelt delves into the Z-Wave home monitoring and control technology provided by Sigma Designs.

March 12, 2012 — InformationWeek highlights UC vendor Mitel revamping web-based collaboration in an interview arranged by Sterling.

March 6, 2012 — Attensity conducted social media analysis of the Super Tuesday Republican primary elections, the results of which were featured in a cover story for USA Today and a spot on Fox 5 Atlanta.

February 27, 2012 — Electric Cloud CEO Mike Maciag discusses in an interview arranged by Sterling with InfoWorld how Electric Cloud automates agile development.

February 27, 2012 — CTR accepted and published an article Sterling crafted on Data Center Infrastructure Management under Sentilla CEO Mike Kaul’s byline.

February 14, 2012 — CRN hones in on Mitel‘s strategic relationship with VMware, featuring insights from an interview arranged by Sterling between the writer and Mitel’s vice president of marketing and business development.

February 1, 2012 — As a result of Sterling’s coordination, Solar Builder Magazine highlights the ISYS Ground Mount system from Unirac in a one-page testimonial from customer Wise Power Systems.

January 19, 2012 — Politico published an article about the proposed SOPA legislation, facilitated by Sterling and featuring the results of social analytics provided by Attensity.

January 13, 2012 — The Verge covers the EasyTV, the world’s smallest media player from Sigma Designs. Sterling piqued the writer’s interest for the device as it was exhibited at CES 2012.

January 4, 2012 — eMarketer highlights data from Attensity in its article on customer service conversations in social media. Sterling Communications targeted eMarketer as an appropriate outlet and facilitated the inclusion of the charts.

December 21, 2011 — Sterling crafted a bylined article on 2012 predictions for solar infrastructure for Unirac’s review, and then pitched it to industry editors and analysts, resulting in this publication — Solar Power World — and a request for a longer piece in Renewable Energy World.

December 20, 2011 — The Columbia Missourian highlights a proposed multispace system to be implemented by Canada-based Digital Payment Technologies (DPT). Sterling secured coverage in the local newspaper, as DPT is targeting municipalities to use their product.

December 2, 2011 — CNBC covers the shares of Mitel Networks Corp. skyrocketing, as the business communications and collaboration software maker posts a bigger adjusted second-quarter profit than Wall Street expected on growing revenue. The results show the company’s restructuring and new strategy “are gaining traction and should help reinvigorate growth and improve profitability over time.”

November 15, 2011 — RCR Wireless highlights a cooperation agreement for Africa and Latin America signed by integrated solutions company Leadcom and Wavion, a global provider of Wi-Fi solutions, in an interview set up by Sterling Communications with Wavion marketing director Lior Mishan.

November 7, 2011 — LightReading covers Mu Dynamics‘ Long Term Evolution (LTE) testing platform, as illuminated in a video interview arranged by Sterling Communications with Simon Berman, Mu’s VP of Products. Berman stresses the importance of having reliable LTE networks, as they will be vital for wireless operators as consumers won’t be as forgiving as they were on 3G.

November 2, 2011 — Chicago Tribune columnist Phil Rosenthal interviews Rebecca MacDonald, Attensity‘s vice president of marketing, on the social media sentiment surrounding Bank of America’s short-lived debit card fee announcement.

October 19, 2011 — Solar Novus Today magazine conducts an impromtu “live case study” facilitated by Sterling Communications with solar racking company Unirac and its installer partner at the Solar Power International trade show.

October 12, 2011 — SlashGear delves into the Z-Wave home monitoring and control technology provided by Sigma Designs and Verizon. Z-Wave enables homeowners to lock doors remotely, see their home via networked cameras, and adjust, set and control thermostats, appliances and lights.

September 29, 2011 — Fast Company covers the increasing importance of predictive analytics services like Prosodic’s in analyzing data to look into the future and help companies make really smart decisions. 

September 26, 2011 — WIRED highlights the new blitz.io product from Mu Dynamics that makes its cloud testing capabilities available via a pay-per-use, low-commitment, tiered cloud usage model on such platforms as Heroku, CloudFlare and Aquia.

September 12, 2011 — The Wall Street Journal covers the boom in shale-gas drilling and the benefits for water-treatment companies, as illuminated by Laura Shenkar, founder of The Artemis Project, a water-technology consulting firm.

August 24, 2011 — The editors of CRM Magazine named Attensity a “CRM Rising Star” in their annual CRM Market Awards program. Designated a “Forward Thinker,” Attensity is honored alongside other CRM Rising Stars including ConstantContact, Crowd Factor, Groupon, LinkedIn and Yammer.

August 23, 2011 — eWeek highlights the new VMware-based voice virtualization package from Mitel that allows companies to now run their call centers, PBX and a number of other communications tools in a virtual machine.

August 23, 2011 — Erica Gies conducts an in-depth interview with the principle analyst from The Artemis Project for a Forbes feature on the new market to clean fracking water.

July 15, 2011 — Manufacturing Executive Magazine commended solar racking company Unirac for being a company “willing to continuously question and reinvent” itself, after an interview arranged by Sterling with the Unirac COO during the intersolar trade show.

July 14, 2011 — Sustainable Industries Magazine consulted Laura Shenkar of The Artemis Project for her assessment of the global water situation in this article on West Coast innovations in water technology.

July 14, 2011 — Solar Novus Today highlights solar racking company Unirac as a “shining example” of corporate sustainability efforts as a result of an interview set up by Sterling at the Intersolar trade show.

July 14, 2011 — Silicon Valley/San Jose Business Journal covers the new Voice of the Customer Command Center from Attensity and its uses and potential at large companies’ sites.

June 20, 2011 — The Los Angeles Times highlights the new Skini combo box by Sigma Designs in the ongoing discussion of size in the TV set-top box market.

June 13, 2011 — Ray Wang of Constellation Research conducted a Q&A interview for Forbes.com with Attensity Chief Technology Officer Ian Hersey on social computing, social business software and how text analytics and semantic analysis fit into social CRM.

June 13, 2011 — Connected Planet centers on Wavion‘s new beamformed 802.11n access points that provide longer range, higher-capacity offload capabilities.

June 10, 2011 — Smart Planet posted this Q&A interview with The Artemis Project to discuss the practical problem with a price on water and the leverage points that are needed to make the sector attractive to investors and the general population.

June 7, 2011 — UC Strategies analyst Blair Pleasant reviews the company developments announced at Mitel’s annual partner conference and offers her recommendations for next steps.

June 1, 2011 — Sterling facilitated an interview between Unirac’s solar installation partner, Wise Power Systems, with Solar Today for this case study-type article.

May 23, 2011 — SolveClimate New wrote this extensive feature on wastewater remediation related to shale gas fracking after Sterling proposed the original idea and facilitated interviews with The Artemis Project and four of their Top 50 award-winning companies.

May 17, 2011 — CIO puts a spotlight on Sigma Designs’ chipset, as G.hn technology for wired residential networks moves a step closer to consumers’ homes after recent interoperability tests.

May 12, 2011 — NetworkWorld covered the extension of Mu Dynamics‘ application testing software, as exhibited at Interop 2011.

May 11, 2011 — InformationWeek highlights the launch of Prosodic, a social media management tool that boosts social media engagement by tightly integrating predictive social analytics with social publishing.

May 5, 2011 — Reuters spotlights the mobility announcement made by Unirac, as the solar infrastructure company begins offering installers mobile apps for photovoltaic (PV) solar arrays.

Sterling Awards

Our most prized awards are recommendations from clients, but these are nice too…

• PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
• PR News named Sterling Communications one of their ‘Top Place to Work in PR’
• The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
• The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
• Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign