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Mike Daisey is a liar.
He may not see it that way, but no reasonable person can hear or read the misrepresentations and outright fabrications in his stage act, “The Agony and the Ecstasy of Steve Jobs,” without concluding that he has a problem with the truth. A rather big one.
Daisey’s veil of lies was ripped to tatters when he allowed the NPR program “This American Life” to air an excerpt of his stage play earlier this year. Asked direct questions by the program’s producers about the details of his polemic, Daisey could have easily admitted that he embellished and fabricated certain facts and events and that would have been that. The show wouldn’t have broadcast and he wouldn’t have come under the journalistic scrutiny that ultimately (albeit somewhat tardily) revealed his falsehoods. Instead, Daisey doubled down and vouched for the authenticity of his “facts,” even going so far as to invent new lies to make it harder for the program’s producers to independently verify his story.
It all came apart when the China business correspondent for American Public Media’s Marketplace, Rob Schmitz, noticed inconsistencies between Daisey’s alleged experience and what the correspondent himself had seen in the course of his own reporting. So Schmitz decided to do some digging. It quickly became obvious that Daisey simply couldn’t have experienced some of the things he claimed to have seen and heard first-hand. And the details of some of his stories bore a striking resemblance to news reports of incidents that happened thousands of miles from the factories Daisey claimed to have visited. It just didn’t add up.
Because it wasn’t true. In a startling and painful retraction segment last weekend, This American Life’s host Ira Glass tried to get at the root of why Daisey lied. Daisey hems and haws, offers a half-hearted apology, cops to being afraid of the reaction if people knew he was dissembling, talks about art versus journalism, of a desire to provoke an emotional response in his audience in the service of a greater truth. Ultimately Daisey argues that it’s OK for him to lie because his purpose is noble.
Daisey goes further with this line in a couple of posts on his own blog. Apparently immune to irony, he even hints that the retraction segment on This American Life was creatively edited to make him look worse. It’s … infuriating.
That Daisey thinks his lies are excusable because he is attempting to shed light on an often-overlooked problem – the harsh working conditions endured by many Chinese factory workers – is beside the point. That he characterizes his lies as “dramatic license” is convenient and equally irrelevant. What matters is that Daisey lied – and continues to lie – to US, to his audience, to the people whose sympathy he is trying to gain. He lies because he doesn’t trust us with the truth. And because the truth is complex, messy and not at all conducive to simple, black and white storytelling about good vs. evil, wealth vs. poverty, or corporate greed vs. basic human rights.
Then there’s the simple unfairness of his screed. At one point in his monologue, Daisey claims to have met a 13 year old girl and her friends outside of a factory. He quotes her as saying that not just she, but lots of underage workers are employed building Apple products. Then he asks the audience a rhetorical question: “Do you really think Apple doesn’t know?”
The implication, of course, is that Apple does not just callously disregard the deplorable working conditions in the factories that make its products but essentially condones the use of child labor. They are not just tolerating this illegal activity, but complicit in it. It’s a serious charge. If true, it’s a black mark not just on Apple’s brand but on the very integrity of the people who run the company.
And once again, Daisey lies. He met no such underage workers. He channels his inner Stephen Glass and simply makes them up. For the story. For the cause.
He uses fake people to impugn the very real reputations of Apple executives. Never mind that Apple is considered a leader in pushing its foreign suppliers and partners to improve working conditions. Or that, long before Daisey came along, the company published its own reports on working conditions and child labor violations and its efforts to eliminate them. All that matters is Daisey’s narrative. Facts be damned.
The thing is, despite his protestations to the contrary, Daisey’s lies will hurt his cause. People tend to turn their backs on those who dupe them, to be skeptical when somebody cries wolf. The next person who comes forward with criticisms about Chinese factory working conditions will have to bear the weight of Daisey’s lies. They’ll have to overcome a wariness that we’ve heard it all before. And it wasn’t true.
Lies in the service of the truth are still lies. They don’t serve the truth so much as they obscure it. Ultimately, they diminish us all.
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Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
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- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
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- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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