Hunting the Creative

Here at Sterling Communications, we’re always discussing creative communications, be it advertisements, PR campaigns, media responses and the like. And, since we’ve recently joined the social media phenomenon that is Pinterest, we figured, what better place to share the creative campaigns we come across? Add a little friendly competition to the mix (best submission each month gets a Starbucks or Jamba Juice gift card), and the Sterling Creative Communications Pinterest Challenge was born. Each month we submit our favorite examples of creative communications on Pinterest, and the winner is chosen from those submissions. Without further ado, I present you with March’s winner: “Dollar Shave Club,” submitted by Sterling VP Jay Nichols.

Not only is the video from Dollar Shave Club creative and funny, but it encompasses nearly every quality one could want in a video (or pretty much any communications effort, for that matter): drives awareness to company, is cost-effective, clearly communicates the value of the product, and has a simple call to action.

Check out some of the other favorites we’ve come up with on our Creative Communications board on Pinterest. What are your favorites?

Amanda Hoffman can be reached at ahoffman@sterlingpr.com. Follow her on Twitter @hoffmandy.