Solar halo above a windmill.

Environmental PR, Social Media Relations, Branding,
and Web Design for Cleantech

Working side-by-side with passionate people who want to change the world is something we relish. It really is that simple.

Markets and Clients

Over the last two decades, we’ve been heavily steeped in emerging technologies, things like web browsers, networking infrastructure and consumer electronics — some of which  have proven to be truly world-changing. Whether connecting people in third-world countries to the Internet, helping companies and government organizations recover from natural and manmade disasters more quickly, providing computer-based training to the homeless so they can find gainful employment, or helping companies find and remedy product defects before a tragedy occurs, organizations that develop and market cutting edge, meaningful technology-based solutions are a pleasure to represent.

In 2007, Sterling’s executive team decided that representing cleantech clients would become a strategic imperative. In a market that’s as much about philosophy and politics as it is about technology, we’ve gone to work building awareness and goodwill for all kinds of cleantech enterprises and green technology initiatives. We spend time with corporate leaders, public policymakers, members of the media and venture capitalists from around the world who are looking at new ways to help us better manage life on this planet.

Through these conversations, we have become adept at conveying the real value of green solutions and explaining cleantech value propositions in ways that appeal to tech lovers, investors, economy watchers and tree huggers alike, leveraging all relevant traditional media outlets and social media channels. It is enormously rewarding work that is in line with the legacy we want to leave. We like that, a lot.

Sterling’s experience  in the sustainability sphere includes work with companies that develop and market cellulosic ethanol, solar infrastructure solutions, wastewater treatment solutions, power consumption reduction technologies, and climate change education systems. We’ve also represented a global cleantech organization and a leading water industry consultancy.

(Image credit: liacon)

 

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Public Relations

Public Relations

  • — Communications strategy
  • — Messaging and positioning
  • — Media and analyst relations
  • — Speaker placement and training
  • — Business and technical writing
  • — Tour and event management
  • — Press conferences
  • — Competitor research
Web Development

Web Development

  • — Website audits
  • — Information and UI design
  • — CMS development
  • — Copywriting and blogging
  • — Search engine optimization (SEO)
  • — Podcast and webinar development
  • — Video and animation production
  • — Screencast recording and editing
Social Media

Social Media

  • — Strategic program development
  • — Social media listening outposts
  • — Twitter network management
  • — Facebook page creation
  • — Community management
  • — Wikipedia maintenance
  • — Keyword research
Internal Communications

Internal Communications

To help clients undergoing significant growth, corporate culture changes or shifts in their strategic business direction, Sterling designs and manages internal communication programs that leverage the efforts of PR, AR, IR, marcom, and employee communications professionals.

Marketing Communications

Marketing Communications

  • — Marketing research
  • — Graphic and interactive design
  • — Advertising copywriting
  • — Speechwriting
  • — Presentation design
  • — Trade show support
  • — Identity design
Global PR Management

Global PR Management

When the need arises, Sterling Communications manages global PR programs for high-tech and cleantech enterprises. We work with a community of like-minded, independent technology communications consultancies in the Americas, EMEA, and APAC.