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Social media is all about sharing. It offers many channels for those who like to talk about themselves and others, Ã la Mrs. Kravitz, the archetypal nosy neighbor on “Bewitched.” The person writing can’t see [...]
Continue Reading →Sometimes making a decision and apologizing for it later can really backfire on you. Sometimes, it really IS better to ask permission first.
This concept really hit home for me when Netflix came out with its surprise announcement that it would be separating its streaming and DVD rental services, and thereby abandoning the [...]
Continue Reading →With the recent death of baseball fan Shannon Stone, followed only four days later by another fan, Keith Carmickle, dangling over the railing at Chase Field and nearly falling himself, baseball is becoming the most dangerous [...]
Continue Reading →I wouldn’t say I was an early adopter of social media platforms like Facebook. After about a year of hearing friends yammer on about how great it was to be able to find people they had lost contact with long ago, I finally caved. From that point on, I was pretty much addicted to the [...]
Continue Reading →When I first heard the term “networking,” I used to imagine an inner circle of high-powered business people getting together to talk strategy and discuss their businesses. The concept seemed intimidating, but being the outgoing person I am, I decided to see what these [...]
Continue Reading →I had the opportunity to attend the MediaBistro Social Media Optimization Conference (SMOC) in San Francisco earlier this week.
The show was full of sound bytes, excellent social media tips and some sharp strategies for linking digital strategy to social and PR efforts.
Conference discussions provided interesting perspectives on social media, by [...]
Continue Reading →Having gone directly from DreamWorks Animation to Sterling Communications, I have found there’s a common element to getting both client news and movie ideas noticed that they don’t teach you in school: You have to be able to sell. In [...]
Continue Reading →The more things change, the more they stay the same. While this truism can be applied broadly, today, that phrase will apply to public relations.
The scope of good public relations is broadening and morphing. However, there will always be a place for certain aspects of the business. Finding new [...]
Continue Reading →“History won’t be kind to PR 2.0, i.e. a moment in time when infatuation with tools replaced understanding of communications.”
In part I agree with Ms. Chapel’s cynicism of PR 2.0, particularly as I look back on my career of over 13 years, and see how profoundly PR [...]
Continue Reading →Today the San Francisco Chronicle ran an online AP story about a fatal accident in Los Angeles. A car plunged off the third story of a parking garage and landed upside down, killing the driver. Within a couple hours, the story had more than 40 comments on it… not one of them [...]
Continue Reading →I last blogged at the end of the year about product placement being shamelessly integrated into television programming. I’d like to shift gears now and focus on the actual TV commercials themselves. [...]
Continue Reading →Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
Continue Reading →I blogged in April about NBC and its shameless use of product placement in its programming. As I write this now, it seems that things haven’t changed much at the “Peacock Station.” This comes at [...]
Continue Reading →Re-reading a recent NYT interview about Groupon's founder walking away from Google's $6B offer, I was struck by how much this situation reminds me of the Yahoo!/Microsoft melodrama we witnessed in early 2008. Andrew Mason, like Jerry Yang, walked away from the negotiating table and is [...]
Continue Reading →Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam quam quam, dignissim eu dignissim et, accumsan ullamcorper risus. Aliquam rutrum, lorem et ornare malesuada, mi magna placerat mi, bibendum volutpat ante orci eget lectus. Morbi nec purus dolor, vitae varius orci. Nulla facilisi. Nam sodales cursus accumsan. Sed congue faucibus ligula, vitae tristique nunc tincidunt [...]
Continue Reading →Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate, nulla nec aliquet lacinia, nibh lacus tristique leo, vitae semper dui risus vehicula diam. Praesent in nunc sed est aliquam egestas. Nullam ac nisl non sapien gravida fringilla eu ut lectus. Nunc pellentesque iaculis odio vel tincidunt. Cras at metus risus, eget rhoncus sem.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate, nulla nec aliquet lacinia, nibh lacus tristique leo, vitae semper dui risus vehicula diam. Praesent in nunc sed est aliquam egestas.
Nullam ac nisl non sapien gravida fringilla eu ut lectus. Nunc pellentesque iaculis odio vel tincidunt. Cras at metus risus, eget rhoncus sem. [...]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate, nulla nec aliquet lacinia, nibh lacus tristique leo, vitae semper dui risus vehicula diam. Praesent in nunc sed est aliquam egestas. Nullam ac nisl non sapien gravida fringilla eu ut lectus. Nunc pellentesque iaculis odio vel tincidunt. Cras at metus risus, eget rhoncus sem. Mauris [...]
Continue Reading →As I was mulling over what I should blog about today, I stumbled on Mashable's article on "6 Ways to Manage International Relationships Online". Since I am currently in Munich, Germany on business and have lived and worked in EMEA and Asia for many years, I thought it would be fitting to build [...]
Continue Reading →The public relations industry is evolving. Social media and content generation are increasing as tools of the trade. Media relations efforts are still the single most important part of the business, but the contraction of media has forever altered media identities and roles.
This is because of the rise of a “Social Internetâ€. This new way of communicating has changed what a communications professional does – but the news release has remained an important staple of any good public relations effort.
For all we have in common genetically, I've come to realize that my children and I share precious few childhood experiences. I went to a big public school on the East coast; they go to a small private school on the West coast. My parents had no idea where I was when I went out [...]
Continue Reading →When I heard that the "Top Kill" failed to stem the oil leak that BP caused 42 days ago 5,000 feet below sea level in the Gulf of Mexico, I became even more alarmed and extremely concerned. What I find most disconcerting is that there is a lot of finger pointing and Continue Reading →
The other day I was speaking with a friend who suggested that I do a post on my experience going to networking events. She thought I had some good insight as I tend to do it often and she seems to think I do it well…bless her heart.
[...]
Although the transition to a global economy using sustainable products
and services is well underway, we still have a long way to go. However, I was pleasantly surprised during the "State of Union 2010" speech, when President Obama said "The nation that leads the clean energy [...]
I held my breath as I waited for the inevitable question.
It’s coming, I know it’s next, come on, let’s just get it over with! “What do
you [...]
It’s no question that 2009
was a tough economic year for just about all industry sectors. With
unemployment rates escalating to an all-time high for the United States, many
could argue it became nearly impossible to find something positive to talk
about. However, one industry sector that seemed to show promise [...]
During November and December there are a wealth of volunteer
opportunities for those looking to give back. From food, toy and clothing
drives to serving meals at soup kitchens, the options seem endless. Sterlingers rolled up their sleeves twice holiday season. Just before Thanksgiving a group of
us helped [...]
As a marketer, I'm always very interested and intrigued when I hear about creative ways companies market their services internally or externally. It is for this reason, I wanted to share with you the experience I had with the Four Seasons in New York city when we were hosting an investor and media [...]
Continue Reading →You know the Thanksgiving drill—a house filled with family,
counters overflowing with food, and multiple cooks in the same kitchen. It is a
time for love and laughter, but no matter how organized the host is, there is
always a certain amount of stress that [...]
Apple has done it once again; piqued my interest before the new product is on the market. No, I don't know exactly when to expect it or even what it will cost, but, darn it, I want one. Yes, we have a Kindle 2 in our house and it [...]
Continue Reading →About Our Fine Weblog
Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
Topics of Interest
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Sterling Tweets
@sterlingpr: How does one end up in #PR? http://t.co/ZdiSCdldU2 @sarahafraser describes her journey to @sterlingpr & how #SamanthaJones is her role model 7 hours@sterlingpr: RT @DrRyo: Vibrating shoes use #GPS technology to direct #blind travelers http://t.co/8HWkANiYZz 2 days@sterlingpr: .@larrymagid, from the same poll, 12% of teens don’t know whether their tweets are public or private. 3 days@sterlingpr: Big line forming for @MicroStrategy CEO Michael Saylor’s book signing! #ctia13 #MobileWave http://t.co/aE7w7k9Pk4 3 days@sterlingpr: Jim Donald, former Starbucks CEO, at #MedalliaBPF: Rocket science, brain surgery, nuclear physics—none as tough as dealing with people. 1 week
Sterling Awards
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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