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Currently viewing the category: "Technology"
On May 15, 2013 By Jordan Hubert
1. Security breaches
Hacks and breaches are an unfortunate and all-too-common occurrence these days. While data security is critical [...]Continue Reading →
Often times, when there is a new technology released, people don’t quite understand the kind of impact that technology will or won’t have.
Few might have predicted that the four-wheel motor vehicle would eventually become a technology owned by just about every family on the block in different colors, shapes, sizes and brands.
There’s been [...]Continue Reading →
On March 22, 2013 By Amanda Hoffman
Yesterday marked the 7th anniversary of the first tweet. For a service that was initially met with much skepticism (why does the world care that I’m eating a sandwich?), Twitter has steadily become a necessary PR tool, taking its place alongside (or in some industries, ahead of) the traditional [...]Continue Reading →
South by Southwest (SXSW) just turned 26. For most people, 26 is still a relatively youthful age — a time when idealistic folks are establishing careers, setting up independent lives, and deciding whom they want to become as adults. But for the Austin-based festival dedicated to the latest trends in [...]Continue Reading →
On February 28, 2013 By admin
When Tesla CEO Elon Musk recently and very publicly challenged the fairness and accuracy of an unflattering New York Times test drive of his company’s Model S electric sedan, a number of observers wondered aloud whether it was a wise move. As the old saw goes, “never pick a fight with someone [...]Continue Reading →
Look no further than social media to predict the winners of award shows – not to mention box office grosses, outcomes of sporting events, and more. For every uninformed social media user, there are many more experts weighing in on events and topics in social media, coming together to offer sound insights [...]Continue Reading →
Creating, updating, or designing a website for yourself or a client can get to be a little hectic, especially when you begin to think about all the moving parts that are involved in the process. The important rule to remember when it comes to web projects is to “keep it simple”.
In [...]Continue Reading →
My life has always revolved around having the right tool for the job. Summers were spent [...]Continue Reading →
Last week, the Washington Technology Industry Association (WTIA), a Sterling client, hosted their annual “Predictions” event – bringing together some of the brightest minds in the Seattle tech industry to get their take on what trends and events defined the previous year — and what will be big in the coming [...]Continue Reading →
Happy New Year! As we head into what will inevitably be an exciting 2013, it’s interesting to sit back and reflect on some of the most notorious events of 2012 that caught our attention, and the lessons we’ve learned from each…
In January, just in time for Martin Luther King Day, many visitors to the [...]Continue Reading →
As 2013 approaches, many of us find ourselves resolving to do things that better our lives – exercise regularly; eat only locally grown and seasonal veggies; get outdoors more; find our inner Zen – and of course, the age-old improve professional development.
In line with this last resolution, the phrase, “work smarter, [...]Continue Reading →
On November 27, 2012 By Jennifer Kincaid
Cyber Monday is Black Friday’s nerdy cousin – the one that was quietly dismissed for several years until all of a sudden, it became the genius creator of a multi-billion-dollar startup and is now laughing all the way to the bank.
The term “Cyber Monday” may seem a bit antiquated now, but [...]Continue Reading →
The first thing I asked myself when I sat down to watch the premiere of Start-Ups: Silicon Valley last night was, “This is an hour long?” As I prepared myself to succumb to the hour-long event, I settled in to see what insights Bravo could offer about the entrepreneurial and innovative valley [...]Continue Reading →
On September 13, 2012 By admin
Apple fans are spoiled. For many years now, the company has delivered cutting-edge products that amaze and delight customers, if not always tech pundits.
Until the death of co-founder and CEO Steve Jobs, one of the highlights of an Apple event was the trademark “one more thing” [...]Continue Reading →
“People are the forgotten element of technology.” – Ina Fried
At Tuesday’s PRSA In The Newsroom: AllThingsD event hosted at Facebook headquarters in Menlo Park, mobile reporter Ina Fried reminded us PR folk in the audience that people are still the most important, and overlooked, aspect of the technological bubble that [...]Continue Reading →
On August 23, 2012 By Jordan Hubert
While comedian Chris Rock –who told that joke over a decade ago– is still right today with flying cars and living in space not realities yet, one movie’s future technology that seemed largely impossible [...]Continue Reading →
On August 14, 2012 By Jordan Hubert
This quote from Robert Bloch, famed author of Psycho, particularly rings true with Google’s recent decision to prevent YouTube users from being able to hide behind aliases and instead have them disclose their full names when making comments on the [...]Continue Reading →
Editor’s note: Welcome to Dave Gifford, Sterling’s newest account associate. Dave brings a unique background in politics, and nonprofits. Here, in his own words, he recounts his previous experience and how he came to work in tech PR at Sterling.
Much like my colleague, Jennifer Kincaid, I can’t say I ever knew upfront [...]Continue Reading →
On May 31, 2012 By Jordan Hubert
Adam Cahan, vice president of Yahoo!’s “Into Now” smartphone and tablet application, faced the challenge addressed in his above statement and saw an opportunity to connect that community and encourage more people to watch [...]Continue Reading →
On March 28, 2012 By admin
About Our Fine Weblog
Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
Topics of InterestAmazon apple attensity black Friday brand branding CES crisis communications Cyber Monday digital media Facebook Google+ Hemingway journalism LinkedIn marketing media media relations Microsoft Netflix pitching PR PR agencies press releases PR firms public relations rebranding reputation Search Engine Optimization Seattle SEO Small Business Saturday social media social media analytics solar Sterling Communications steve jobs Super Bowl technology trade show Twitter Web 2.0 web design writing YouTube
Sterling Tweets@sterlingpr: Jim Donald, former Starbucks CEO, at #MedalliaBPF: Rocket science, brain surgery, nuclear physics—none as tough as dealing with people. 2 days@sterlingpr: RT @kawika: Look what @marianneoconnor found in her desk http://t.co/MM0iX1DkEG as @sterlingpr preps for our office makeover. (via @weswarf… 3 days@sterlingpr: Wild Cards: https://t.co/t7emhITsbe A small sampling of business cards from previous and prospective #PR clients — in one Vine. 3 days@sterlingpr: Baskin Robbins, Tostitos, FedEx, Amazon and many others have subliminal messages in their corporate logos: http://t.co/l9kcYjnTDg 3 days
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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