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Currently viewing the category:
"Technology"
It’s hard to believe, but we’re already nearing the halfway point of 2013! As such, let’s take a look back at five topics that have caught our attention so far this year….
1. Security breaches
Hacks and breaches are an unfortunate and all-too-common occurrence these days. While data security is critical [...]
Continue Reading →Often times, when there is a new technology released, people don’t quite understand the kind of impact that technology will or won’t have.
Few might have predicted that the four-wheel motor vehicle would eventually become a technology owned by just about every family on the block in different colors, shapes, sizes and brands.
There’s been [...]
Continue Reading →Yesterday marked the 7th anniversary of the first tweet. For a service that was initially met with much skepticism (why does the world care that I’m eating a sandwich?), Twitter has steadily become a necessary PR tool, taking its place alongside (or in some industries, ahead of) the traditional [...]
Continue Reading →South by Southwest (SXSW) just turned 26. For most people, 26 is still a relatively youthful age — a time when idealistic folks are establishing careers, setting up independent lives, and deciding whom they want to become as adults. But for the Austin-based festival dedicated to the latest trends in [...]
Continue Reading →When Tesla CEO Elon Musk recently and very publicly challenged the fairness and accuracy of an unflattering New York Times test drive of his company’s Model S electric sedan, a number of observers wondered aloud whether it was a wise move. As the old saw goes, “never pick a fight with someone [...]
Continue Reading →Look no further than social media to predict the winners of award shows – not to mention box office grosses, outcomes of sporting events, and more. For every uninformed social media user, there are many more experts weighing in on events and topics in social media, coming together to offer sound insights [...]
Continue Reading →Creating, updating, or designing a website for yourself or a client can get to be a little hectic, especially when you begin to think about all the moving parts that are involved in the process. The important rule to remember when it comes to web projects is to “keep it simple”.
In [...]
Continue Reading →At the Sundance Film Festival last week, one of the most buzzed-about screenings was that of the new Steve Jobs biopic starring Ashton Kutcher. With a second Jobs movie in the planning [...]
Continue Reading →“This one right here has enough torque to rip your leg clear off,” my father said to me as I stood before him, holding a Skill Saw equip with a 10”, 52-tooth blade. “So, be careful.”
My life has always revolved around having the right tool for the job. Summers were spent [...]
Continue Reading →Last week, the Washington Technology Industry Association (WTIA), a Sterling client, hosted their annual “Predictions” event – bringing together some of the brightest minds in the Seattle tech industry to get their take on what trends and events defined the previous year — and what will be big in the coming [...]
Continue Reading →Happy New Year! As we head into what will inevitably be an exciting 2013, it’s interesting to sit back and reflect on some of the most notorious events of 2012 that caught our attention, and the lessons we’ve learned from each…
In January, just in time for Martin Luther King Day, many visitors to the [...]
Continue Reading →As 2013 approaches, many of us find ourselves resolving to do things that better our lives – exercise regularly; eat only locally grown and seasonal veggies; get outdoors more; find our inner Zen – and of course, the age-old improve professional development.
In line with this last resolution, the phrase, “work smarter, [...]
Continue Reading →Cyber Monday is Black Friday’s nerdy cousin – the one that was quietly dismissed for several years until all of a sudden, it became the genius creator of a multi-billion-dollar startup and is now laughing all the way to the bank.
The term “Cyber Monday” may seem a bit antiquated now, but [...]
Continue Reading →The 2008 US Presidential Election may have been referred to as the “social media election” but that was then, and this year’s election campaign season was unlike any before it.
Four years ago, 1.8 million tweets were sent on Election Day. But now, in 2012, there [...]
Continue Reading →The first thing I asked myself when I sat down to watch the premiere of Start-Ups: Silicon Valley last night was, “This is an hour long?” As I prepared myself to succumb to the hour-long event, I settled in to see what insights Bravo could offer about the entrepreneurial and innovative valley [...]
Continue Reading →Apparently, since Halloween is approaching, many large companies are replacing the “costumes” they’ve used for years with new ones.
Microsoft recently unveiled its new logo and accordingly updated its site – all in preparation for a long line of Windows products being released, from Internet Explorer 10, to Continue Reading →
This week, Marco Arment, creator of Instapaper and formerly cofounder of Tumblr, launched a new publication for iOS called, The Magazine. Arment aims to cover technology, so I downloaded the pub to check it out (note: The Magazine and Arment are not clients) and was quickly [...]
Continue Reading →Apple fans are spoiled. For many years now, the company has delivered cutting-edge products that amaze and delight customers, if not always tech pundits.
Until the death of co-founder and CEO Steve Jobs, one of the highlights of an Apple event was the trademark “one more thing” [...]
Continue Reading →“People are the forgotten element of technology.” – Ina Fried
At Tuesday’s PRSA In The Newsroom: AllThingsD event hosted at Facebook headquarters in Menlo Park, mobile reporter Ina Fried reminded us PR folk in the audience that people are still the most important, and overlooked, aspect of the technological bubble that [...]
Continue Reading →“We thought 2000 was gonna be like ‘The Jetsons’ – It ain’t even ‘The Jeffersons.’”
While comedian Chris Rock –who told that joke over a decade ago– is still right today with flying cars and living in space not realities yet, one movie’s future technology that seemed largely impossible [...]
Continue Reading →It seems like everywhere we turn, someone, somewhere, is getting hacked. Never mind the entire LinkedIn password debacle that occurred long enough ago that it’s fallen off the world’s collective e-memory, usurped by the latest and hottest hacking. Yahoo, eHarmony, Continue Reading →
I spent a day last week at Intersolar, the solar industry’s big annual trade show at the Moscone Center in San Francisco co-located with the SEMICON West show. Solar has taken some hard hits in the last year as [...]
Continue Reading →Editor’s note: Welcome to Dave Gifford, Sterling’s newest account associate. Dave brings a unique background in politics, and nonprofits. Here, in his own words, he recounts his previous experience and how he came to work in tech PR at Sterling.
Much like my colleague, Jennifer Kincaid, I can’t say I ever knew upfront [...]
Continue Reading →“The world changed dramatically with all the smartphones and tablets. People are multi-tasking while they are watching TV.”
Adam Cahan, vice president of Yahoo!’s “Into Now” smartphone and tablet application, faced the challenge addressed in his above statement and saw an opportunity to connect that community and encourage more people to watch [...]
Continue Reading →Dragged a comb across my head
Found my way downstairs and drank a cup
Like the Beatles song suggests, there’s a certain level of monotony to our workdays. Mine start no differently, except substitute watching “Boy Meets World” for [...]
Continue Reading →I love conference season, particularly, solar conference season. There’s something about all the sunny looking exhibits and eager new technologies that just makes me smile. Last year, at Intersolar, companies competed after expo hall hours in a “Battle of [...]
Continue Reading →Ashton Kutcher Cast as Steve Jobs.
That’s like casting Adam Sandler as the Pope. Or John Wayne as Genghis Khan. Or even Cate Blanchett as Bob Dylan. Oh wait…those last two actually happened!
What initially seemed like an April Fools’ Day prank, or part of the return of [...]
Continue Reading →Sterling Communications Account Supervisors Scott Smith and Devin Davis sat down to talk acqui-hires. With a series of these happening in rapid succession recently – including Google’s Continue Reading →
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Sterling Tweets
@sterlingpr: Jim Donald, former Starbucks CEO, at #MedalliaBPF: Rocket science, brain surgery, nuclear physics—none as tough as dealing with people. 2 days@sterlingpr: RT @kawika: Look what @marianneoconnor found in her desk http://t.co/MM0iX1DkEG as @sterlingpr preps for our office makeover. (via @weswarf… 3 days@sterlingpr: Wild Cards: https://t.co/t7emhITsbe A small sampling of business cards from previous and prospective #PR clients — in one Vine. 3 days@sterlingpr: Baskin Robbins, Tostitos, FedEx, Amazon and many others have subliminal messages in their corporate logos: http://t.co/l9kcYjnTDg 3 days@sterlingpr: Spring cleaning during renovations of our SV office. Recognize any of these blasts from the past? https://t.co/vDnrOyjgcy (via @weswarfield) 3 days
Sterling Awards
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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Recent Client Coverage
Transparency in Social Media: Google’s Elimination of Anonymity on YouTube
“Horror is the removal of masks.”
This quote from Robert Bloch, famed author of Psycho, particularly rings true with Google’s recent decision to prevent YouTube users from being able to hide behind aliases and instead have them disclose their full names when making comments on the [...]
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