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Currently viewing the category: "Public Relations"
Here’s a small sampling of business cards, collected over the past couple of years, from Marianne O’Connor. They were all fished out of her desk as we remove the last vestiges of Sterling’s old furniture to make way for some exciting changes in our Silicon Valley headquarters. Most California employees will be working remotely [...]Continue Reading →
On May 15, 2013 By Jordan Hubert
1. Security breaches
Hacks and breaches are an unfortunate and all-too-common occurrence these days. While data security is critical [...]Continue Reading →
Often times, when there is a new technology released, people don’t quite understand the kind of impact that technology will or won’t have.
Few might have predicted that the four-wheel motor vehicle would eventually become a technology owned by just about every family on the block in different colors, shapes, sizes and brands.
There’s been [...]Continue Reading →
I’ve always been interested in influencing people.
Growing up in a business family, I was aware of the power of influence early on. It was often an active part of our dinner table conversations. As my Dad used to say, it’s all about the customer.
So what influences the customer? Where do [...]Continue Reading →
Since 2001, SPG Solar has been designing, engineering, building and maintaining high-quality solar power systems for large commercial, industrial, governmental and public energy users. In 2006, SPG Solar started manufacturing the SunSeeker single-axis tracker to generate up to 25% more solar power. In 2012, they began to sell [...]Continue Reading →
On April 18, 2013 By Ross Coyle
Watching the aftermath of the Boston Marathon tragedy really hit home for me. Boston was the place I called home for 11 years. I have family and close friends who live there. As a proud graduate of Boston University, I remember enjoying sunny afternoons on Patriots’ Day cheering on the valiant runners as [...]Continue Reading →
In the immediate wake of yesterday’s bombing at the Boston Marathon, at least one prominent social media marketing expert, Chris Brogan, questioned the notion that brands should suspend or alter their social media activities when tragedy occurs. Striking a similar chord, tech blogger Chris Pirillo — who has built [...]Continue Reading →
Let’s face it, PR doesn’t exactly have the reputation as being the most ethical of professions or having the most ethical workers. And, the profession that’s all about trying to influence public opinion hasn’t done much on its own behalf to change this. According to the Continue Reading →
Important: I would like to announce that this innovative blog post offers leading solutions that will impact the latest opportunities for global writing success. Are you paying attention now? Probably not. That’s because the opening line of this paragraph is fashioned almost entirely from the most commonly used words in press releases, [...]Continue Reading →
On April 2, 2013 By Wes Warfield
In the business of creating visual media, the hardest part is convincing a client that video is the way to go. Why? It’s expensive and putting together a strategy that’s going to get you the most bang for your buck is complex at best. So you’ve got your video and you’re wondering, [...]Continue Reading →
International Data Group (IDG) is the world’s leading technology media, events and research company. IDG’s brand reaches an audience of more than 280 million technology buyers in 97 countries. So when IDG’s managing news editor, Nancy Weil, offered insight into connecting with their influencers, you bet our ears perked up.
Read below [...]Continue Reading →
On March 22, 2013 By Amanda Hoffman
Yesterday marked the 7th anniversary of the first tweet. For a service that was initially met with much skepticism (why does the world care that I’m eating a sandwich?), Twitter has steadily become a necessary PR tool, taking its place alongside (or in some industries, ahead of) the traditional [...]Continue Reading →
Much like Mark Twain’s circumstance in 1897 at the hands of the New York Journal, the reports of the death of the press release are greatly exaggerated. Of course, the press release has evolved considerably since its debut in 1906, and today’s press releases are distributed electronically instead of in paper envelopes. [...]Continue Reading →
South by Southwest (SXSW) just turned 26. For most people, 26 is still a relatively youthful age — a time when idealistic folks are establishing careers, setting up independent lives, and deciding whom they want to become as adults. But for the Austin-based festival dedicated to the latest trends in [...]Continue Reading →
On March 7, 2013 By Jennifer Kincaid
Last month, I was listening to KQED while getting ready for work. Usually I tune into the weather and the traffic that doesn’t apply to me, but they played a segment that piqued my attention: Is Sustainable-Labeled Seafood Really Sustainable? In this segment, they explored the art of “greenwashing” – [...]Continue Reading →
Today, you can reach into your pocket with the sole intension of showing off a video on that new device of yours. It doesn’t take a professional to know a good video when they see one, but it only takes a split second for someone to realize that they are uninterested in what you are [...]Continue Reading →
On February 28, 2013 By admin
When Tesla CEO Elon Musk recently and very publicly challenged the fairness and accuracy of an unflattering New York Times test drive of his company’s Model S electric sedan, a number of observers wondered aloud whether it was a wise move. As the old saw goes, “never pick a fight with someone [...]Continue Reading →
Look no further than social media to predict the winners of award shows – not to mention box office grosses, outcomes of sporting events, and more. For every uninformed social media user, there are many more experts weighing in on events and topics in social media, coming together to offer sound insights [...]Continue Reading →
A Look at What a Name Can Do For a Business, an Idea or a Product
You’re home watching television one night and an advertisement pops on following your favorite Food Network television show. It’s a bright sunny day and you find yourself surrounded by healthy, leafy cornfields in an idyllic Iowa [...]Continue Reading →
On February 20, 2013 By Jennifer Kincaid
We all know that the journalism industry is amidst great change. Shrinking budgets, smaller workforces, and the 24-hour news cycle of a 2.0 world all add up to a higher pressure to deliver more with less.
While more content is created for our consumption, these circumstances can lead to shortcuts [...]Continue Reading →
Creating, updating, or designing a website for yourself or a client can get to be a little hectic, especially when you begin to think about all the moving parts that are involved in the process. The important rule to remember when it comes to web projects is to “keep it simple”.
In [...]Continue Reading →
My career in the newspaper business began like that of any other cub reporter, with the requisite no-nonsense editor who drilled into me the importance of the facts –just the facts – derived from a simple but powerful set of questions known as the five Ws. You’re familiar with them, I’m sure, [...]Continue Reading →
On February 5, 2013 By Jordan Hubert
Anyone who watched Sunday’s Super Bowl doesn’t have to look much further than the power outage to find the WHY behind the Niners’ much-needed-but-not-quite-enough momentum. Yet, finding the WHY behind the advertising campaigns that worked requires a deeper look.
In Twitter We Trust
Sorry, O’Doyle, but Twitter rules! [...]Continue Reading →
While flipping through the print edition of this month’s Esquire magazine I saw an interesting article about the new Corvette. The article caught my attention because it focused on Chevy’s choice to dial back the horsepower (at least a bit — the car is still powerful enough to give you whiplash) in [...]Continue Reading →
Working three part-time jobs while attending college and participating in a Division I women’s rowing team is not necessarily living “the dream.” I worked remotely in public relations for two separate companies, while also working in catering at school. One might think, “Wow, this girl must really need the money.” But the [...]Continue Reading →
My life has always revolved around having the right tool for the job. Summers were spent [...]Continue Reading →
Last week, the Washington Technology Industry Association (WTIA), a Sterling client, hosted their annual “Predictions” event – bringing together some of the brightest minds in the Seattle tech industry to get their take on what trends and events defined the previous year — and what will be big in the coming [...]Continue Reading →
About Our Fine Weblog
Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
Topics of InterestAmazon apple attensity black Friday brand branding CES crisis communications Cyber Monday digital media Facebook Google+ Hemingway journalism LinkedIn marketing media media relations Microsoft Netflix pitching PR PR agencies press releases PR firms public relations rebranding reputation Search Engine Optimization Seattle SEO Small Business Saturday social media social media analytics solar Sterling Communications steve jobs Super Bowl technology trade show Twitter Web 2.0 web design writing YouTube
Sterling Tweets@sterlingpr: Jim Donald, former Starbucks CEO, at #MedalliaBPF: Rocket science, brain surgery, nuclear physics—none as tough as dealing with people. 1 day@sterlingpr: RT @kawika: Look what @marianneoconnor found in her desk http://t.co/MM0iX1DkEG as @sterlingpr preps for our office makeover. (via @weswarf… 2 days@sterlingpr: Wild Cards: https://t.co/t7emhITsbe A small sampling of business cards from previous and prospective #PR clients — in one Vine. 2 days@sterlingpr: Baskin Robbins, Tostitos, FedEx, Amazon and many others have subliminal messages in their corporate logos: http://t.co/l9kcYjnTDg 3 days
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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