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Sterling Communications Account Supervisor Scott Smith sits down for a chat with colleagues Tiffany Bryant, Jordan Hubert, and Lisette Rauwendaal, to discuss how many companies are increasingly evaluating potential job candidates, and current employees, by evaluating content on their Facebook, Twitter and other social network pages. In [...]

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Sterling Communications Account Supervisors Scott Smith and Devin Davis sat down to talk acqui-hires. With a series of these happening in rapid succession recently – including Google’s Continue Reading

For Goldman Sachs, a public-relations disaster had real consequences this week — $2.15 billion consequences on Wednesday. That’s the market value stripped away from Goldman’s stock price when shares dropped 3.4% after Greg Smith’s farewell to the company [...]

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Netflix’ stock price, brand value and customer goodwill all seem to be tanking after the announced split of its video streaming and mail-order DVD businesses. Not only are most vocal customers unhappy [...]

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Sterling Podcast Episode 1

It goes without saying that Facebook probably regrets engaging Burson-Marsteller to conduct a whisper campaign against Google (especially Facebook's "adult supervisor" Sheryl Sandberg, [...]

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