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Booking Under the Gun

In three-and-a-half weeks, Sterling Communications secured three dozen appointments with top-tier targets for a tour that spanned four cities over six days.

Landing the 'Big 5'

Enterprise software that analyzes unstructured data isn’t the sexiest technology going, but with targeted pitches, strategic releases, and dogged outreach, Sterling landed feature stories in “The Big 5″ — and that’s before the merger announcement.

The Urge to Merge

“Sterling was instrumental to the success of our recent roll-up of three companies into Attensity Group. We’re fortunate to have a communications partner we can count on to deliver great results in the face of tight timelines and complex business dealings.”

Broadcaster's Briefing Boost

More than 70 pieces of coverage appeared in the 12 months after BBC Technology first briefed the media and analysts on its new strategy. How did Sterling do it?

Leading Thought Leadership

Sterling helped change the perception of BT from a landline phone operator to a cutting-edge, 21st-century networked IT services vendor. How smart strategy and powerful tactics made the call.

SEO With a Fresh Face

To boost search engine rankings and attract new clients, a Silicon Valley law firm turned to Sterling for a website redesign that broke the old mold of attorneys online and reached out to younger couples, returning vets, and other underserved groups.

Illuminating the Press

Lighting efficiency isn’t the star of the cleantech world, but in this short-term launch project Sterling helped introduce Cavet Technologies as a must-watch disruptive upstart in the global energy-efficiency market.

More Visibility, Prestige

Cleantech Group pioneered the clean technology category in 2002. How did Sterling Communications help it increase the visibility and prestige of its global events and research services?

PR That Clicked

Using a proactive and targeted outreach and social media strategy, Sterling helped Clickability go from relative obscurity to “top of mind” with key media and influencers in a single year.

Entering the Lion's Den

How Sterling helped eEye Digital Security raise awareness, win awards, and find themselves the subject of a glowing profile in America’s premiere business publication.

Passing the Baton

With little time to spare and no room for error, Sterling coordinated with HR, investor relations and corporate communications teams to create messaging, FAQs, press releases, internal communications, and a video interview to smooth the Juniper CEO transition.

Global Alignment

To manage it’s torrid growth, Juniper Networks turned to Sterling to design and drive a process to open the lines of communications around the world across the key functional areas of public relations, analyst relations, investor relations, and employee communications.

In With a Bang

In a ‘do-more-with-less’ economy, sharp communications focus and social media leverage garnered Keystream much-needed visibility with key constituents.

Starting Conversations

How did Sterling Communications help Knome educate the public and the research community on the importance of full genome sequencing and its implications for personalized medicine?

Laser-focused Coverage

Under a tight deadline and with limited resources, MaxWest Environmental Systems still wanted good press coverage of its funding announcement — but only for the financial story, and only with media outlets focused on investments.

Image Transformation

Mitel needed to transform its image from a cautious, hardware-based communications company into a cloud-compatible, software-centric UC leader. How did Sterling Communications help it to compete successfully in a market crowded with the likes of Cisco and Microsoft?

Bigger Audiences and Results

To raise awareness of Mu Dynamics’ application-aware technology, Sterling crafted a PR plan that not only worked to “up-level” the company’s message but made it resonate with new targets in the business press as well.

Stratospheric Skype Launch

When NETGEAR launched the first-ever Skype WiFi phone, Sterling’s outreach campaign and event planning at C.E.S. led to widespread coverage in top-tier business, consumer and technology media.

Invading New Markets

As NETGEAR prepared to jump into a new market category, the company needed a strategy to compete for mindshare with established, big name players who had recently launched new products.

Success in Storage

How did Sterling help NETGEAR successfully launch business-class desktop and rackmount network-attached storage devices?

Pre-IPO PR Done Right

Amid strict SEC regulations and a tough business climate, Sterling was tasked with creating significant “business as usual” momentum and sustaining the company through the IPO.

Product Launch Positioning

“Sterling did an amazing job on my last product launch. They got me more interviews, more coverage, better positioning and did more to elevate us as a market leader than any other PR program we’ve done before.”

Speed Thrills

Cloud computing pioneer and Web-testing authority Soasta turns to Sterling for a new website with a brighter look, cleaner navigation, simpler content management system, smarter SEO, and faster load times.

Boosting Brand Awareness

Thousands of companies exhibit at the NAB Show in Las Vegas. How did Sterling Communications re-position Telestream and increase brand awareness for its live and on-demand digital video tools and workflow solutions?

One for the Road

London’s foreign investment agency wanted a creative roadshow to overcome the misconception that expanding a business overseas was too expensive and difficult to do during an economic downturn.

Racking Up Coverage

Solar racking systems don’t have much sex appeal, Albuquerque is hardly recognized as a hotbed of tech innovation, and Unirac had done almost no PR. How did Sterling increase awareness and position the infrastructure provider as a leader?

Shining as a Thought Leader

Find out how Sterling turned Unirac into a spokesperson for the need for codes and standards in solar infrastructure.

Launching Stateside

Veolia Environnement is a $50-billion cleantech company no one in the U.S. knew. How then do you launch an innovation program to increase visibility, promote technological advances, and build partnerships?

SEO, With Style

Villa Amor was saddled with a website that did nothing to highlight the unique architecture, personality, or charms of the much-loved, much lauded Mexican resort. Discover how Sterling showcased the unique style of the property while boosting SEO.