Posts by: Ross Coyle

The Human Aspect of Social Media and Guidelines for Handling a Crisis

On April 18, 2013 By

Watching the aftermath of the Boston Marathon tragedy really hit home for me. Boston was  the place I called home for 11 years. I have family and close friends who live there. As a proud graduate of Boston University, I remember enjoying sunny afternoons on Patriots’ Day cheering on the valiant runners as [...]

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12 Media Training Tips to Master the Art of the Interview

On November 13, 2012 By

Last month, I offered some insight on crisis communications and the importance for organizations to have a plan in place to control and effectively respond to a crisis as quickly as possible. Seems only fitting that this month I discuss the value of media training since the two go hand-in-hand. [...]

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10 Tips for Effective Crisis Management

On October 2, 2012 By

You can never be too prepared when it comes to crisis management. Now more than ever, it’s important for organizations to have a communication plan in place to control and effectively respond to a crisis or potential crisis situation as quickly as possible. You only have to look at the recent Continue Reading →

My Journey From Sportscasting to High-Tech PR

On July 3, 2012 By

Editor’s note: Welcome to Ross Coyle, Sterling’s newest account supervisor. Ross brings to Sterling a unique background in sports broadcasting. Here, in his own words, Ross recounts his previous experience and how his career path led him from broadcasting to tech PR at Sterling.

I was talking with a former TV colleague of mine recently, [...]

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