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Posts by: Lisa Hawes
At the Sundance Film Festival last week, one of the most buzzed-about screenings was that of the new Steve Jobs biopic starring Ashton Kutcher. With a second Jobs movie in the planning [...]
Continue Reading →Gap, Inc. neatly sidestepped a potential PR nightmare last week when it pulled a controversial T-shirt from its stores. Native American groups pointed out that the T-shirt printed with the slogan “Manifest Destiny” celebrated a belief espoused by 19th century American settlers that served as justification [...]
Continue Reading →I spent a day last week at Intersolar, the solar industry’s big annual trade show at the Moscone Center in San Francisco co-located with the SEMICON West show. Solar has taken some hard hits in the last year as [...]
Continue Reading →Remember books, those things that hold about 15 tweets to a page? Here at Sterling Communications, even as we move to 400-word press releases and 600-word blog posts, we believe there continues to be value in the long written form. A newspaper or magazine article sometimes can’t contain all the ideas and case studies the [...]
Continue Reading →I am not a Facebook customer. I am a Facebook user. That’s a distinction that many of the 900 million people with profiles on the site seem to forget. Facebook’s customers are the companies that pay to advertise on the site. We, the great unwashed 900M, are Facebook’s by-product that they serve up to advertisers [...]
Continue Reading →Today is the 67th anniversary of the official end of hostilities in the European theater of World War II. The unconditional surrender of Germany was announced on May 8, 1945.
The Associated Press correspondent who filed his V-E Day report on May 8 — a full day before competing [...]
Continue Reading →Last Friday, I caught tweets by two environmental reporters who seemed to cast a jaundiced eye on a sweepstakes launched by the Obama re-election campaign. The competition offers people that complete an online registration form the chance to win a ticket to a dinner attended by the president and [...]
Continue Reading →I am obsessed with the world of Sterling Cooper Draper Pryce. I even dressed up as an SCDP secretary for a Halloween party (and won third prize). In preparation for the fifth season of “Mad Men” beginning this Sunday night on AMC, I’ve watched the episodes again and despite [...]
Continue Reading →This is awards season at Ernst & Young LLP. The good folks there are not only busy safeguarding the results of the Golden Globes, but have opened up nominations for their own annual Entrepreneur of the Year® Awards. Applications are due March 9, 2012.
Continue Reading →“Chevy Runs Deep”
When GM auto company Chevrolet introduced this new slogan late last year, few knew exactly what it meant. According to Chevy’s advertising agency – Goodby, Silverstein & Partners – “Chevy Runs Deep” is meant to be used in such a way that it will solve past marketing problems faced [...]
Continue Reading →Last summer I blogged a couple of times about different types of paid press events, such as a Satellite Media Tour (SMT) and an in-studio media tour. There’s a third type of event that I recommend to clients: the in-person “party” showcase that often occurs in conjunction with [...]
Continue Reading →Effective communication requires the ability to read a situation for social cues. I spent a good chunk of time over the weekend of September 11th watching the 9/11 commemoration ceremonies on TV and reading Twitter and Facebook posts related to the events. I was also witness to some ugly disagreements. When people [...]
Continue Reading →Social media is all about sharing. It offers many channels for those who like to talk about themselves and others, Ã la Mrs. Kravitz, the archetypal nosy neighbor on “Bewitched.” The person writing can’t see [...]
Continue Reading →We’ve been gearing up for the upcoming co-located Intersolar and SEMICON trade shows, taking place at San Francisco’s Moscone Center this week, July 12-14. I’ve spent a lot of time reviewing the websites of exhibiting [...]
Continue Reading →“The only good way to learn about writing is to read good writing," says Chief Justice John Roberts.
This sentence grabbed my attention recently when I heard it quoted by Nina Totenberg in her NPR story on the approach of the Supreme Court justices [...]
Continue Reading →I recently blogged on the top four questions people ask me about using Satellite Media Tours (SMTs) for product promotion. Today I’ll add a fifth: [...]
Continue Reading →What does a company do when — through absolutely no fault of its own — its brand becomes associated with criminal acts, and it winds up a punch line on late-night talk shows? Think about the damaged reputations of Kool-Aid and Jonestown, [...]
Continue Reading →I’m often asked, “How do I get my product on TV shows?” You’d be surprised how much product coverage on TV is vendor-sponsored or paid. That’s what “Promotional consideration furnished by Company X” means when you hear it at the end of a game show, or see it roll by [...]
Continue Reading →This article is part of an occasional series where Sterling Communications examines PR efforts that have missed the mark, and posits how things could have been done differently.
Before I joined Sterling Communications in 1998, I spent four years with a crisis management consulting firm in Washington, D.C. Many [...]
Continue Reading →This article is part of an occasional series where Sterling Communications examines PR efforts that have missed the mark, and posits how things could have been done differently.
Why It’s Important to Set Expectations for Off-Site Media Meetings
To the dismay of trade show and conference organizers, there’s a [...]
Continue Reading →Here's the latest news from Sterling Communications:
Bucking Recession, Agency Expands Marketing Services Portfolio, Adds New IT and Cleantech Clients and Drives Awareness for all Clients
Sterling Communications, Inc., an independent, full-service communications agency specializing in the technology sector, grew revenues in 2010 despite the sluggish economy. [...]
Continue Reading →Although I work in high tech, I could never be considered an “early adopter.” I didn’t even get a cell phone until 2001. So you can imagine how surprised I was a couple of weeks ago to find myself the first among my acquaintances to try the Continue Reading →
3D is all the rage in theaters these days – for
real in movie theaters, and as a pipe dream in home theaters.
As in the 1950s, when television first
threatened the film industry’s dominance of consumer entertainment options,
Hollywood is hanging its hopes on [...]
Two recent developments have highlighted to me that we are
in a brave new world of advertising.
The first is that Pepsi is passing on the Superbowl
this year. After 23 years of providing ads that [...]
In the tech business, we’re always in a rush to get ahead. It’s all about speed to market. Keep moving, keep changing, keep innovating. Everything can be improved and is just Version 1.0 for something. History gets short shrift. But I’m a historian by inclination, if not profession. I agree [...]
Continue Reading →As I mentioned in an earlier post, I’m fascinated when old mysteries are solved with new technologies.
The most recent example is the announcement this week that what was believed to be a 19th century German painting by an unknown artist is in [...]
Continue Reading →As I anticipated in a previous blog post, Dan Brown's "The Lost Symbol" was a huge seller on its release day Tuesday, with over 1 million copies snapped up by consumers who value plot twists over [...]
Continue Reading →If you understand my headline, then you are among the readers of the 80 million copies of “The Da Vinci Code” sold since 2003. Dan Brown’s eagerly anticipated new novel, “The Lost Symbol,” his first since [...]
Continue Reading →I love a mystery. It’s the result of those dozens of Nancy Drews I inhaled as a child. And the mysteries I love most are historical ones. You know, where it takes decades for the truth to out. I’m a sucker for PBS series [...]
Continue Reading →As the last Twitter holdout at Sterling Communications, I have finally been assimilated. I now understand how easily one can be sucked into the Twitter vortex, resurfacing after losing hours of productive time.
In an article by Patrick May, the San [...]
Continue Reading →About Our Fine Weblog
Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
Topics of Interest
Amazon apple attensity black Friday brand branding CES crisis communications Cyber Monday digital media Facebook Google+ Hemingway journalism LinkedIn marketing media media relations Microsoft Netflix pitching PR PR agencies press releases PR firms public relations rebranding reputation Search Engine Optimization Seattle SEO Small Business Saturday social media social media analytics solar Sterling Communications steve jobs Super Bowl technology trade show Twitter Web 2.0 web design writing YouTubeBlog Archives
Sterling Tweets
@sterlingpr: RT @DrRyo: Vibrating shoes use #GPS technology to direct #blind travelers http://t.co/8HWkANiYZz 57 minutes@sterlingpr: .@larrymagid, from the same poll, 12% of teens don’t know whether their tweets are public or private. 23 hours@sterlingpr: Big line forming for @MicroStrategy CEO Michael Saylor’s book signing! #ctia13 #MobileWave http://t.co/aE7w7k9Pk4 23 hours@sterlingpr: Jim Donald, former Starbucks CEO, at #MedalliaBPF: Rocket science, brain surgery, nuclear physics—none as tough as dealing with people. 5 days@sterlingpr: RT @kawika: Look what @marianneoconnor found in her desk http://t.co/MM0iX1DkEG as @sterlingpr preps for our office makeover. (via @weswarf… 5 days
Sterling Awards
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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