Posts by: Kallie Bullock

That’s a Wrap – Start-Ups: Silicon Valley

On November 6, 2012 By

The first thing I asked myself when I sat down to watch the premiere of Start-Ups: Silicon Valley last night was, “This is an hour long?” As I prepared myself to succumb to the hour-long event, I settled in to see what insights Bravo could offer about the entrepreneurial and innovative valley [...]

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Just Don’t Do It — Defending Your Brand in a Crisis

On October 18, 2012 By

Amid recent doping scandals and controversy, Nike has recently decided to drop US cyclist Lance Armstrong from its list of celebrity athlete endorsements. Nike stood behind Armstrong over years of allegations surrounding his use of performance enhancing drugs, but after the US Anti-Doping Agency released detailed reports of the charges against him, [...]

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Content Marketing: The Hero’s Journey

On September 21, 2012 By

We’ve all heard time and time again that in marketing, “Content is King.” Here rather, content is [insert your favorite superhero].

At last week’s Digital Marketing Conference, keynote speakers Brian Clark and Sonia Simone touched on important points to remember when creating content for brands. The conference, which focused on [...]

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People – The Forgotten Element of Technology

On August 30, 2012 By

“People are the forgotten element of technology.” – Ina Fried

At Tuesday’s PRSA In The Newsroom: AllThingsD event hosted at Facebook headquarters in Menlo Park, mobile reporter Ina Fried reminded us PR folk in the audience that people are still the most important, and overlooked, aspect of the technological bubble that [...]

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What Groundhog Day Taught Me About Public Relations

On August 1, 2012 By

Editor’s note: Welcome to Kallie Bullock, Sterling’s newest account coordinator. Kallie comes to us from Santa Clara University, where she recently earned her Bachelor of Commerce in Business, Marketing and English. Here, in her own words, Kallie talks about what led her to practicing tech PR at Sterling Communications.

A recent graduate [...]

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