Posts by: David Gifford

It’s All in the Name

On February 22, 2013 By

A Look at What a Name Can Do For a Business, an Idea or a Product

You’re home watching television one night and an advertisement pops on following your favorite Food Network television show. It’s a bright sunny day and you find yourself surrounded by healthy, leafy cornfields in an idyllic Iowa [...]

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Amex Small Business Saturday – a Stroke of CSR and Marketing Genius

On November 21, 2012 By

American Express Small Business Saturday is a fantastic idea, and as this year’s Small Business Saturday approaches, American Express deserves some special recognition. They have successfully created an amazing all-in-one corporate social responsibility / marketing program that absolutely hits the nail on the head in appealing to both America’s hope for a [...]

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Event Logistics: Managing the Unexpected

On September 18, 2012 By

Editor’s note: the following post is an example of the logistical challenges of managing a large scale event and is not a political endorsement.

Bringing a carefully planned event together, large or small, public or private, involves a number of challenges, and a great deal of patience.  However, when things change at the last minute, [...]

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Olympic-Sized Media Gaffes Part II: How to be a Good Spokesperson

On August 9, 2012 By

Amidst unparalleled worldwide media attention, some of the athletes of the London 2012 Olympic games have been sending misguided Tweets, giving awkward interviews, and appearing on camera totally unprepared. These gold-medal media gaffes have proven that while some people are natural-born athletes, few are natural-born spokespeople.

Last week we took a look at some of [...]

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Priceless Media Gaffes from London 2012 and What Anyone Can Learn From Them

On August 3, 2012 By

Few events command the sort of global attention as the Olympic games. The London games’ International Broadcast Center hosts more than 20,000 broadcasters, photographers and journalists, and with millions of Olympics-related tweets each day of the games, what happens in London most certainly does not stay in London.

The athletes of these 2012 games have [...]

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My Journey from Politics to PR

On June 18, 2012 By

Editor’s note: Welcome to Dave Gifford, Sterling’s newest account associate. Dave brings a unique background in politics, and nonprofits. Here, in his own words, he recounts his previous experience and how he came to work in tech PR at Sterling.

Much like my colleague, Jennifer Kincaid, I can’t say I ever knew upfront [...]

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