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Communication Is Evolving
Can you say the same about your PR firm? Or marketing agency? Or Web designers?
In case you missed the last five years, the public has taken over public relations. Using social media tools as weapons of mass disruption, people began sharing their own raw thoughts about the technology products and services that caught their attention. They didn’t even ask permission.
People took to laptops and smartphones to join conversations among friends, fans and foes. They found few uses for the sanitized messaging passing through the gatekeepers of corporate communication. Advertisers lost their sway and marketers lost their way. And the business models sustaining traditional media didn’t evolve as fast as the new environment.Public relations has evolved far beyond writing press releases, training spokespeople, planning trade shows, handling crises, submitting award entries, and pitching reporters. Today, PR is social media. PR isÂ SEO. PR — at its best — is integrated communications that increases brand equity.
What, exactly, does this creative destruction mean to your business? How, exactly, will you be engaging the public going forward? And who, exactly, understands how to cultivate the right conversations with the right people in the right ways?
At Sterling Communications, we believe the best way for a client to increase brand equity is by articulating a clear vision and showing real and consistent value for customers. We don’t believe in hype, buzzwords or jargon. We believe in results that move the needle in today’s world.
How Sterling Can Help Your High-tech or Cleantech Company
At Sterling, we dedicate ourselves to engaging stakeholders and building client brands. We’re dependably independent, beholden only to our clients’ business objectives and our Sterling standards.
We love our sweet spot: large enough to matter, small enough to care, deft enough to adapt easily, and driven enough to deliver amazing results.
Learn more about our people, our clients, our work, and the news we help generate for high-tech and cleantech clients in Silicon Valley, San Francisco, Seattle, and beyond. And, when you’re ready to learn more directly, contact us.