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- Recommended Reading
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- Case Studies
- Aruba Networks
- Attensity – Merger
- Cavet Technologies
- Cleantech Group
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- Juniper Networks – Global Alignment
- Mu Dynamics
- NETGEAR – Skype
- NETGEAR – Digital Entertainer
- NETGEAR – Storage
- NETGEAR — Building a Consumer Brand
- Sigma Designs – Media Processor
- Sigma Designs – Verizon
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Recommended Reading at Sterling Communications
Below is a list of books we recommend that have inspired some animated discussions here at Sterling Communications. We recommend you have your teams read them too!
By Carol Dweck
Note: The book discusses how we can learn to fulfill our potential in business, school, parenting and relationships. Pay particular attention to chapters 1, 2, 3, 5 and 8, which offer examples and advice appropriate to a business setting.
By Patrick Lencioni
Note: This is truly a “fable” written in an entertaining style that can be easily read in one sitting. It uses a David vs. Goliath competition between two fictional consulting firms to teach lessons on best practices for developing winning customer relationships.
By Richard H. Thaler & Cass R. Sunstein
Note: This book has inspired multiple changes in our office operations, from the big (401k, social media usage), to the small (recycling bins for wine corks, blood drives, flu shots).
By Jim Collins
Note: Pay particular attention to chapters 3 (“First Who … Then What”), 4 (“Confront the Brutal Facts”) and 5 (“The Hedgehog Concept”).
By Ram Charan, Stephen Drotter & James Noel
Note: The book offers some lessons for small companies, but is designed for large companies with many levels of seniority. It discusses the critical career passages (managing self, managing others, managing managers) and offers tips on coaching and performance standards.
By Fred Reichheld
Note: How likely is it that you would recommend Company X and its products or services to a friend or colleague? That is the ultimate question which produces the Net Promoter Score, a customer relationship metric. The book cites company case studies with useful tips on how to manage customer “detractors” and turn “passives” into “promoters.”
By Alex Berenson
Note: This is useful to gain a better understanding of the difference between public and private companies and the importance of quarterly earnings reporting. The book is written in a clear style by a former New York Times reporter.
About Our Fine Weblog
Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
Topics of InterestAmazon apple attensity black Friday brand branding CES crisis communications Cyber Monday digital media Facebook Google+ Hemingway journalism LinkedIn marketing media media relations Microsoft Netflix pitching PR PR agencies press releases PR firms public relations rebranding reputation Search Engine Optimization Seattle SEO Small Business Saturday social media social media analytics solar Sterling Communications steve jobs Super Bowl technology trade show Twitter Web 2.0 web design writing YouTube
Sterling Tweets@sterlingpr: Jim Donald, former Starbucks CEO, at #MedalliaBPF: Rocket science, brain surgery, nuclear physics—none as tough as dealing with people. 1 day@sterlingpr: RT @kawika: Look what @marianneoconnor found in her desk http://t.co/MM0iX1DkEG as @sterlingpr preps for our office makeover. (via @weswarf… 2 days@sterlingpr: Wild Cards: https://t.co/t7emhITsbe A small sampling of business cards from previous and prospective #PR clients — in one Vine. 3 days@sterlingpr: Baskin Robbins, Tostitos, FedEx, Amazon and many others have subliminal messages in their corporate logos: http://t.co/l9kcYjnTDg 3 days
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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