Los Gatos, Calif., December 6, 2005 – Sterling Communications, Inc., an independent, full-service public relations agency, announced today that it has been selected as the agency of record for BT Exact, the IT operations unit of global communications provider BT Group plc. BT Exact delivers solutions that enable both enterprise and consumer customer success by combining a deep knowledge of change management, IT operations, leading-edge network design and IT system and application development.

BT Exact tapped Sterling to head up its global external communications efforts because of the agency’s deep technology roots and its proven ability to deliver PR results that align with — and support — clients’ primary business objectives.

“As BT makes the transition from traditional telco to global leader in networked IT services, we wanted a strategic, entrepreneurial PR agency at our side,” said Jennifer Richards, head of communications for BT Exact. “Sterling’s excellent reputation, the team’s solid understanding of our market challenges and opportunities, and the creative ideas they brought to the table made the selection decision easy.”

BT Exact provides the technology platform that will enable BT to make the transformation from a traditional carrier to a global networked IT services company. The division has a proven record in the development and delivery of systems and solutions and in managing a secure and resilient infrastructure. Furthermore, the innovations developed at BT's laboratories at Adastral Park, UK provide BT Exact with a world-class science and engineering base for the design and delivery of next-generation converged networks and services - such as BT's 21st Century Network (21CN).

“We’re delighted to have been selected by an innovative and respected industry leader at such a critical time in their corporate evolution,” said Marianne O’Connor, Sterling’s president. “The BT Exact account represents an enormous and exciting opportunity for us…and we intend to make the most of it.”

Sterling Communications will service the BT Exact account from its headquarters in the Silicon Valley.

About Sterling Communications, Inc.

Sterling Communications, Inc. — the Inside AgencySM — is an independent, full-service public relations agency that provides industry-leading technology companies with strategic communications counsel and tactical expertise. The agency’s client roster includes providers of Internet infrastructure software, e-business platforms, telecommunications, wireless, mobile and networking solutions, digital video, interactive media, consumer technology and healthcare technologies. Founded in 1989, the company is headquartered in Silicon Valley, with additional offices in San Francisco and the Seattle area. More information can be found at http://www.sterlingpr.com.

Inside Agency is a service mark of Sterling Communications, Inc. All other trademarks belong to their respective owners and are hereby acknowledged.

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Contact:
Dan Album
Sterling Communications, Inc.
(760) 730-1469
dalbum@sterlingpr.com