SAN FRANCISCO, Calif., Feb. 26, 2007 - Sterling Communications Inc., an independent, full-service high-tech public relations agency, announced today that is has been chosen as the agency of record for Euphonix (www.euphonix.com), a leading manufacturer of digital audio mixing systems and controllers. Euphonix chose Sterling because of its more than 12 years of experience in the broadcast and post-production industries.

Euphonix has tasked Sterling with elevating its brand awareness, particularly in the broadcast, music and post-production markets, and further strengthening the company's position as a thought leader in the digital audio mixing space. In addition, Sterling will provide strategic communications counsel and tactical advice for all public relations efforts, including corporate product and market positioning, messaging and media and analyst relations.

“When looking for an agency, it was important to find someone who was in tune with our market,” said Malcolm Friedberg, chief marketing officer, Euphonix. “Sterling's vast experience in the broadcast and post-production market has allowed them to hit the ground running and generate valuable coverage for Euphonix - all within one month of signing the contract. We're confident that Sterling's expertise and unique approach to PR will allow us to significantly enhance our brand awareness in this market.”

Euphonix is a leading manufacturer of large format digital audio mixing consoles, integrated digital audio workstation control surfaces and peripherals for live broadcast, TV and film audio post-production and music production applications. Founded in 1988, the company is headquartered in Palo Alto, Calif.

“Euphonix's market is definitely a sweet spot for Sterling,” said Elke Heiss, vice president, Sterling Communications. “Our established relationships with key broadcast and post media have already allowed us to create credibility, not hype, for the company and its products. We look forward to continuing this success into the future.”

Sterling represents companies from across the technology spectrum and has established itself as a leading PR firm for broadcast and post-production companies. Past and present Sterling clients in this space include Avid, BBC Technology, Clear-Com, Harris Corporation's Broadcast Communications Division and iNEWS, among others. Sterling will service the Euphonix account from its California offices in San Francisco and the Silicon Valley.

About Sterling Communications, Inc.
Sterling Communications, Inc. - the Inside AgencySM - is an independent, full-service public relations agency that provides industry-leading technology companies with strategic communications counsel and tactical expertise. The agency's client roster includes providers of Internet infrastructure software, e-business platforms, telecommunications, wireless, mobile and networking solutions, digital video, interactive media, consumer technology and healthcare technologies. Founded in 1989, the company is headquartered in Silicon Valley, with additional offices in San Francisco and Seattle. More information can be found at http://www.sterlingpr.com.

Inside Agency is a service mark of Sterling Communications, Inc.  

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