SEATTLE, Wash., February 20, 2008 – Sterling Communications Inc., an independent, full-service high-tech public relations agency, today announced that is has been chosen as the agency of record for Tableau Software (www.tableausoftware.com). Seattle-based Tableau is a provider of applications for fast analytics and visualization of data.

Tableau tasked Sterling with increasing brand awareness for its visual analysis applications and thought leadership for the company as a whole. In addition, the agency will provide ongoing strategic communications counsel and tactical advice for all public relations efforts, including corporate product and market positioning, messaging and media and analyst relations.

“Sterling came very highly recommended to me, and its excellent reputation across the tech industry made the decision to hire them easier,” said Elissa Fink, vice president of marketing at Tableau. “I’m looking forward to working with Sterling as Tableau continues to expand its market presence and product line.”

Based on a core mission of helping people see and understand data, Tableau builds easy-to-install products that integrate data exploration and visualization to make analytics fast, easy and fun. They include Tableau Desktop, Tableau Server and the no-charge Tableau Reader. Tableau has already attracted over 10,000 licensed users in companies from one-person businesses to the world’s largest organizations.

“We help clients like Tableau stand out in crowded markets by creating communications programs that map to their strategic business objectives,” said Kevin Pedraja, Sterling vice president. “At a time when the ability to gain business insight from data is increasingly important for people at all levels of an organization, the market potential for Tableau’s applications is huge. We’re fortunate to be working with them at such an exciting time in their development and we’re confident that our expertise, along with our unique approach to PR, will help take Tableau’s business to the next level.”

Sterling will service the Tableau account out of its Seattle office.

About Sterling Communications, Inc.
Sterling Communications, Inc. — the Inside AgencySM — is an independent, full-service public relations agency that provides industry-leading technology companies with strategic communications counsel and tactical expertise. The agency’s client roster includes providers of Internet infrastructure software, e-business platforms, telecommunications, wireless, mobile and networking solutions, digital video, interactive media, Web 2.0 and consumer technologies. Founded in 1989, the company is headquartered in Silicon Valley, with additional offices in San Francisco and Seattle. More information can be found at http://www.sterlingpr.com.

Inside Agency is a service mark of Sterling Communications, Inc.