LOS GATOS, Calif., July 25, 2007 – Sterling Communications Inc., an independent, full-service high-tech public relations agency, announced today that is has been named to PRSourceCode’s Top Tech Communicators list, placing second in the mid-sized agency category. The study, which is based on survey responses from more than 300 leading information technology  (IT) journalists, ranks agencies based on responsiveness, reliability and overall recognition of editorial needs.

“The relationships between PR professionals and journalists are based on trust and credibility – two characteristics that, according to the industry’s most prominent editors, Sterling Communications exemplifies,” said Steven J. Smith, general manager, PRSourceCode. “We congratulate the company on being recognized as one of the PR industry’s most effective communicators.”

The survey, now in its second year, honored the top five large, mid-sized and small public relations agencies, as well as the top 15 corporate PR departments. Survey respondents included IT journalists from some of the industry’s most influential publications such as COMPUTERWORLD and EWEEK, as well as IT reporters at consumer-oriented news outlets such as USA TODAY and U.S. NEWS and WORLD REPORT.

“Sterling prides itself on our ability to effectively communicate the unique stories of each of our clients, and to do so, we rely heavily on the relationships we’ve formed with the media,” said Marianne O’Connor, president and CEO of Sterling Communications. “It’s extremely gratifying to be recognized by the editors we work with on a daily basis.  It’s also a true testament to the effectiveness of our philosophy that building credibility, and not hype, is the best way to represent our clients.”

More details about the “Top Tech Communicators” study, including a full list of winners, is available at http://www.prsourcecode.com/TopTechCommunicators2007.asp.
 
About PRSourceCode
PRSourceCode is a Content Service Provider (CSP) serving the Information Technology (IT) journalism, conference, industry accolade, and public relations communities.  Founded by practitioners for practitioners, PRSourceCode focuses on rethinking traditional public relations processes and delivering innovative services that re-invent public relations best practices and better serve the editorial community.  For more information, visit www.prsourcecode.com.

About Sterling Communications, Inc.
Sterling Communications, Inc. — the Inside AgencySM — is an independent, full-service public relations agency that provides industry-leading technology companies with strategic communications counsel and tactical expertise. The agency’s client roster includes providers of Internet infrastructure software, e-business platforms, telecommunications, wireless, mobile and networking solutions, digital video, interactive media, consumer technology and healthcare technologies. Founded in 1989, the company is headquartered in Silicon Valley, with additional offices in San Francisco and Seattle. More information can be found at http://www.sterlingpr.com.

Inside Agency is a service mark of Sterling Communications, Inc.