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We’re an all-Mac shop at Sterling Communications. We’re big fans of Apple even when one of their computers isn’t a fan of us. So when Steve Jobs resigned as CEO from Apple, we (like most in the tech world) were caught up in the moment, wondering:
- Who is Steve Jobs, really?
- What was his most important product out of all the game-changers?
- Why is Apple so successful, becoming the most valuable company in the world, despite ignoring profit and laughing off Wall Street?
- How does Apple grab two-thirds of all smartphone profits with only one type of phone?
- Who willÂ save us from mediocrity now?
- When will the next iDevice arrive?
- What should we do with ourselves until the Mothership arrives?
And so on.
One sunny autumn day, Steve (he’s always Steve) was walking across Apple’s campus with a reporter toward Caffe Macs. I was walking a few feet behind, enough to hear the reporter asking about Steve’s family. As we approached the entrance, Steve stopped and opened the door for an employee carrying trays of food outside. The employee never looked up but said “Thanks.” “Sure,” Steve replied. Just then, at least two dozen people followed the employee out. Because of where the reporter was standing, none of the employees (as far as I could tell) noticed who was holding the door for them. Steve continued holding that door, talking to the reporter, until I came up and offered to take his place as doorman. “Thanks,” he said. “Sure,” I replied. He smiled and invited the reporter inside.
Whatever else you may read about Steve, whatever else happens in his life or to Apple or to the world of computing, know that he opened doors for people.
About Our Fine Weblog
Welcome to Gearheads, the mostly official blog of Sterling Communications. Here, our best looking employees write about the influence of public relations on social media, web design, marketing strategy, and more. No hype allowed.
Topics of InterestAmazon apple attensity black Friday brand branding CES crisis communications Cyber Monday digital media Facebook Google+ Hemingway journalism LinkedIn marketing media media relations Microsoft Netflix pitching PR PR agencies press releases PR firms public relations rebranding reputation Search Engine Optimization Seattle SEO Small Business Saturday social media social media analytics solar Sterling Communications steve jobs Super Bowl technology trade show Twitter Web 2.0 web design writing YouTube
Sterling Tweets@sterlingpr: RT @DrRyo: Vibrating shoes use #GPS technology to direct #blind travelers http://t.co/8HWkANiYZz 18 hours@sterlingpr: .@larrymagid, from the same poll, 12% of teens don’t know whether their tweets are public or private. 1 day@sterlingpr: Big line forming for @MicroStrategy CEO Michael Saylor’s book signing! #ctia13 #MobileWave http://t.co/aE7w7k9Pk4 1 day@sterlingpr: Jim Donald, former Starbucks CEO, at #MedalliaBPF: Rocket science, brain surgery, nuclear physics—none as tough as dealing with people. 5 days
Our most prized awards are recommendations from clients, but these are nice too:
- PR SourceCode surveys IT journalists each year to discover the most respected public relations agencies and corporate communication departments. Sterling ranked second in the top 10 PR agencies
- PR News named Sterling Communications one of their ‘Top Place to Work in PR’
- The Business Journal named Sterling Communications one of the “Top 50 largest woman-owned businesses” in Silicon Valley
- The Stevie Awards, dedicated to woman in business, named Sterling Communications’s CEO Marianne O’Connor a finalist for the best entrepreneur in advertising, marketing and public relations
- Sterling Communications has won two SABRE awards for consumer PR campaigns, a Silver Award for the DoveBid campaign and a Certificate of Excellence for a NETGEAR campaign
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