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Featured News
Client Wins, Hot Hits, and Industry Insights
Mantra Venture Group Ltd. announced its selection of Sterling Communications as agency of record for corporate communications for its Mantra Energy Alternatives Ltd. subsidiary. Mantra selected Sterling because of “its track record generating visibility for companies that are pioneering new markets and technologies.”
CNBC covers the shares of Mitel Networks Corp. skyrocketing, as the business communications and collaboration software maker posts a bigger adjusted second-quarter profit than Wall Street expected on growing revenue. The results show the company’s restructuring and new strategy “are gaining traction and should help reinvigorate growth and improve profitability over time.”
The Wall Street Journal covers the boom in shale-gas drilling and the benefits for water-treatment companies, as illuminated in an interview arranged by Sterling Communications with Laura Shenkar, founder of The Artemis Project, a water-technology consulting firm.
Sterling Communications worked its contacts in Big Media to prominently place an in-depth report from The Artemis Project. After months of effort, Sterling landed a feature-length story on Forbes.com on the new market to clean fracking water complete with interviews and photos of the client’s principle analyst.
How did Sterling Communications help Sigma Designs with its successful launch of its critical G.hn chipset? We crafted and initiated a highly-focused media plan that included targeting the right media and analysts with specific data on Sigma’s standard and role in the home networking space. The results.
Thanks to Sterling Communications’ strategic counsel and effective relationship-building skills, Unirac has been racking up coverage. North America’s #1 provider of infrastructure for solar power systems has moved rapidly into the public eye as an innovator to watch.
With all the noise around social media, it’s easy to overlook a staple of public relations: the online newsroom. But a well-organized, smartly coded, and search-engine-friendly web presences for news, events, and alerts can do more than just impress the press.
Sterling Tweets
@sterlingpr: .@GaggleAMP offers 5 Tips That Will Make Your Tweets Sing from the rooftops: http://t.co/97jKyVVh 5 hours@sterlingpr: And on good customer experience! RT @sramana Great business are built on products, NOT just powerpoints. @1Mby1M: http://t.co/G8CQk0m0 #cem 8 hours@sterlingpr: Byzantine infographic showing the “crowded” marketplace in #socialmedia #marketing: http://t.co/vhGDzNdJ What an understatement! 8 hours@sterlingpr: HP may “restructure” as many as 30,000 jobs http://t.co/bB5uvqQk. Ouch. @sterlingpr is hiring #PR pros, if that helps http://t.co/J8VRF2tR 8 hours@sterlingpr: Good ed-op in the @sfchronicle & smart way for @FirelightFnd to get into the media conversation on the #FacebookIPO http://t.co/TLzfS4Yp 9 hours


