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Client Wins, Hot Hits, and Industry Insights
Sterling client Intego gets further coverage — this time in USA Today, with its senior security analyst, Lysa Myers, outlining widely-held misconceptions about malicious software –malware– lurking on the Internet.
Sterling developed the script and worked with studio P2 to create a video for client Vormetric that breaks down a short history of data records, data security, data intelligence and data breaches, from 350 BCE to present day.
Sterling filmed and edited a video for client SPG Solar that details its design, financing through a solar power purchase agreement (PPA), installation and maintenance of a solar power system for the County of Sonoma.
CNBC covers the skyrocketing shares of Mitel Networks Corp., evidence the company’s restructuring and new strategy “are gaining traction and should help reinvigorate growth and improve profitability over time.”
The Wall Street Journal covers the boom in shale-gas drilling and the benefits for water-treatment companies, as illuminated in an interview arranged by Sterling Communications with Laura Shenkar, founder of The Artemis Project, a water-technology consulting firm.
After seeing Forbes blogger and analyst Ray Wang tweet complaints on United Airlines’ reservation system, Sterling Communications pitched him with an offer to provide social sentiment research data on the topic from our client Attensity. Read the finished product here on Forbes.com.
How did Sterling Communications help Sigma Designs with its successful launch of its critical G.hn chipset? We crafted and initiated a highly-focused media plan that included targeting the right media and analysts with specific data on Sigma’s standard and role in the home networking space. The results.
Thanks to Sterling Communications’ strategic counsel and effective relationship-building skills, Unirac has been racking up coverage. North America’s #1 provider of infrastructure for solar power systems has moved rapidly into the public eye as an innovator to watch.
With all the noise around social media, it’s easy to overlook a staple of public relations: the online newsroom. But a well-organized, smartly coded, and search-engine-friendly web presences for news, events, and alerts can do more than just impress the press.
Sterling Tweets@sterlingpr: How does one end up in #PR? http://t.co/ZdiSCdldU2 @sarahafraser describes her journey to @sterlingpr & how #SamanthaJones is her role model 1 day@sterlingpr: RT @DrRyo: Vibrating shoes use #GPS technology to direct #blind travelers http://t.co/8HWkANiYZz 3 days@sterlingpr: .@larrymagid, from the same poll, 12% of teens don’t know whether their tweets are public or private. 4 days@sterlingpr: Big line forming for @MicroStrategy CEO Michael Saylor’s book signing! #ctia13 #MobileWave http://t.co/aE7w7k9Pk4 4 days