How would a respected manufacturer of networking not known for consumer mobile handsets get the attention of major news organizations at the largest consumer eletronics show in the world? More importantly, could Sterling pull everything together in time?
BT’s CIO and chief change agent, Al-Noor Ramji, asked Sterling to devise an internal/external communications program that would promote a transformation rivaling IBM’s makeover under Gerstner in both scope and complexity.
In a ‘do-more-with-less’ economy, sharp communications focus and social media leverage garnered Keystream much-needed visibility with key constituents.
I can honestly say that, in terms of smarts and desire and willingness to get involved with our business, I've never been exposed to a group of people that does a better job than Sterling. — Craig Norris, CEO, Attensity
Sterling Communications will spearhead the organization's global media and analyst relations, event promotion, and social networking initiatives.
BT’s CIO and chief change agent, Al-Noor Ramji, asked Sterling to devise an internal/external communications program that would promote a transformation rivaling IBM’s makeover under Gerstner in both scope and complexity.
In a ‘do-more-with-less’ economy, sharp communications focus and social media leverage garnered Keystream much-needed visibility with key constituents.
